A Tale of Two Copies When it comes to how much text should be included in homepage design, people are often divided into two camps. The first believes that brevity is best, in large part because much of today’s online audience has low attention spans and are going to skim...
Is your website slow on mobile? Here are a few tips to speed your website up. It’s just a regular day, except that you notice that website visitors seem to be dropping like flies. You decide to check your analytics to see the Google Core Web Vitals only to discover...
A few website design trends to freshen your website. If there’s one basic rule for web design, it’s that styles and preferences are always changing. Each year it seems that consumer activity is somewhat redefined, which means we must tweak our SEO (Search Engine Optimization) and other website attributes. Today,...
Why are your Google Ads not showing up in search results? With Google being such a powerhouse, it’s easy to see why so many businesses of all sizes have turned to Google Ads to promote products and services. Many companies rely on the money that they bring in, so when...
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Why TikTok has become one the most important social media platforms to market on. As social media platforms go, TikTok has become an absolute beast in just a few short years. It has transformed itself from the “little platform that could” into a behemoth. TikTok provides incredible marking opportunities for...
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If you’re developing content for YouTube, here’s how to SEO optimize the videos. With the popularity of thousands of YouTube channels, this is one platform that businesses cannot ignore. If you’re going to create your own channel, however, then you need to always think about SEO (Search Engine Optimization) every...
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Monitor Competitor Marketing: How to Effectively Track Your Competitors No business operates in a bubble. Every business operates as a functional part of the larger global market as well as smaller local markets. For this reason, it’s important to understand what you’re up against and what your competitors are up...
Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...