Why are your Google Ads not showing up in search results?
With Google being such a powerhouse, it’s easy to see why so many businesses of all sizes have turned to Google Ads to promote products and services. Many companies rely on the money that they bring in, so when Google Ads aren’t showing up as they should, it can be devastating to your bottom line.
There are several reasons why this might happen. We’re going to take a look at some of the most common problems that businesses run across. We’ll also provide suggestions on how to improve Google Ads by making minor adjustments.
Selecting Irrelevant Keywords
It’s no secret that SEO (Search Engine Optimization) is all about selecting the proper keywords. The problem is too many companies select keywords that they think are the most relevant, but they aren’t. One of the tried-and-true ways to improve Google Ads is to use an online tool that will allow you to conduct keyword research. Tools that help with kw research help you match your target audience’s search intent. Luckily, you don’t have to go too far, because the Google Keyword Planner exists to help you do exactly that.
Using Low-Volume Keywords
Another big problem is that companies will select keywords that have a low volume of interaction with consumers. At some point, Google will notice that you’re using a low-volume keyword and will eventually make it temporarily inactive within your account. Some businesses will sit around and wait until the volume picks up. However, it’s much better to use the Google Keyword Planner to find a higher-volume target keyword or two.
Bids Are Too High or Too Low
Bidding is an essential component of Google Ads and will often determine the success or failure of a specific campaign. If you set your maximum cost-per-click bid too high and it exceeds your budget, the ad won’t activate even when someone matches your target keyword.
On the flip side, a bid that’s too low could have a bad quality score for both the keyword and the bid itself, which can also impact when your ad is shown. Try reducing or increasing your bids, as needed, and then analyze the results from there.
You’re Breaking Ad Policies
One of the great things about Google Ads — and Google, in general — is that they don’t have a lot of restrictive rules in the way they allow companies to conduct business. Certain restrictions do exist and it’s somewhat common for companies to break the ad policies without even realizing it. The easiest solution is to use Google’s Policy Manager to ascertain whether your ads, keywords, or extensions are going against the restrictions.
Irrelevant Landing Page
Rather than focus strictly on your ad copy to determine relevance and then use that information for ranking purposes, Google will also look at your landing page. If Google’s algorithm determines that the landing page where the ad takes them is failing to help users in the way the ad intended, you’re likely to do poorly in the ad auction. To help prevent this, look at your landing page and make sure the keywords and intent of both the ad and page match up properly.
Mistakes in the Schedule
Before each Google Ads campaign begins, you’ll need to set certain parameters such as the budget and advertising schedule. This schedule tells Google when you’d like the ads to potentially appear, including specific days, specific hours of those days, start and end dates, and location targeting parameters. If your ads aren’t showing results, it could be something as simple as a mistake that you made in the Ad Schedule tab.
Negative Keyword Issues
The intent of negative keywords is for your ad to not show up when certain (usually general) keywords or phrases are entered by someone online. Let’s say you’re a business that offers business scheduling software and you want to match the phrase of “business scheduling free trial.”
You input the negative keyword as “free business scheduling” to prevent these searches from hitting your ad. This would cause the negative keyword phrase to override the target keyword phrase. You can fix this by putting “free business scheduling” into brackets as such: [free business scheduling].
Your Budget Is Set Too Low
It’s obvious that most businesses need to set budget limit for each campaign, but if the budget is too low, Google won’t show the ads because they can’t let you go above your spending limit. When this is an issue, you may see “Eligible (Limited)” as your campaign status. If this seems to be happening on a regular basis, then you may want to increase your daily budget so that your ads are being seen.
Contact P3 Agency to Improve Google Ads
The P3 Agency offers marketing, graphic design, social media content, and web design in Clearwater and the surrounding areas. If you have any questions about how we can help you improve Google Ads or would like a free, no-obligation marketing evaluation, give us a call at 727 474-9064 today.