Is TikTok Really That Powerful? 10 Reasons You Should Market Your Brand on TikTok
Why TikTok has become one the most important social media platforms to market on.
As social media platforms go, TikTok has become an absolute beast in just a few short years. It has transformed itself from the “little platform that could” into a behemoth. TikTok provides incredible marking opportunities for businesses of all sizes. Here are eight reasons why you should make TikTok marketing a part of your ongoing marketing strategy:
Incredible Number of Users
TikTok has become one of the largest social media platforms in existence, boasting more than one billion users as of last year. What’s even better is that TikTok users have been shown to spend nearly one hour per day on the platform. Although there’s a lot of individuals and businesses vying for attention, the user base increases the likelihood that you’ll get tons of attention.
Your Own Branded Channel
Like other social media platforms, TikTok allows you to create your own branded channel for marketing purposes. Once you create a channel and submit it, TikTok will go through the appropriate checks per their business guidelines. It will then verify the channel so that you can begin publishing branded videos. You’ll also be given the opportunity to use the application’s brand partnerships as a way to promote your company.
Easy-to-Produce Content
Perhaps the greatest strength of TikTok and one of the reasons why it’s so popular is because the content can be very easy to produce. Even though some content creators will produce elaborate videos, plenty of popular videos are very simplistic. This gives businesses a lot of flexibility in how much time and money is spent on each video.
Videos Can Be Very Short
Not only does the content of your video not need to be elaborate, but it also doesn’t have to be very long. Although you don’t want to go back to the days of its predecessor, Vine — where videos were always limited to six seconds — you can make a video that’s anywhere from a few seconds in length to a few minutes. This allows you to introduce and advertise your brand without any time restraint or obligation.
Global Yet Local Community
TikTok’s popularity has helped it become a global phenomenon, reaching more than 150 countries, and counting. But even though you can reach global customers, the platform also has local TikTok marketing options. This is perfect for businesses with one location that need to target a single community. It also helps those that operate in many locations and would like to hit all the local areas at once.
Reliable User Engagement
Ever since Elon Musk attempted to purchase Twitter, it’s been brought to people’s attention that some platforms have many bots. The advantage of TikTok is that it relies on the creation of videos, which cannot be easily created automatically like Twitter posts can. This means that most of its user base consists of real people. Given the fact that a reported 90% of TikTok users are on the platform every single day, the engagement rate on your videos is more reliable.
Perfect for Capturing Youth
It’s no secret that TikTok users skew on the young or “youngish” side. With approximately 60% consisting of ages 16 to 24 and 80% between the ages of 16 and 34. Although this may be limiting for certain TikTok marketing opportunities, it’s perfect if your business or brand appeals to the younger market. But even if the products or services you provide are for an older crowd, TikTok is still very useful because young people have parents and grandparents they could show your content to.
Allows You to Be Creative
The types of TikTok videos that get a lot of attention often vary in their subject matter and execution. Whether you produce the videos yourself or hire a professional, you’ll be able to present your company and brand in a unique and interesting way. All you have to do is look around at some of the TikTok videos that are currently available. You’ll probably realize that the sky’s the limit.
Free Online Editing Tools
If you choose to create videos yourself, there are many different free online editing tools that will make it a lot easier. TikTok provides some help by giving you access to editing tools such as filters and branded effects. But you may want to go with a third-party tool. One we recommend is InVideo, which is designed for easy use by beginners and professionals.
It works across multiple operating systems, contains over 4,000 templates, and allows you to add text, visuals, and effects. Once you’re done, the finished product can be shared not only to TikTok but to other platforms including Facebook, Twitter, YouTube, etc.
Endless Pool of Influencers
Influencer marketing has proven to be a very effective and cost-efficient way for brands to grow. One of the greatest things about TikTok is that it has a nearly endless pool of influencers to choose from. This opportunity has gotten so big that the platform designers created an analytic tool called TikTok Creator Marketplace. This helps businesses find the proper influencers to promote their brand and products.
Contact P3 Agency for TikTok Marketing Opportunities
P3 Agency is known for its web design in Clearwater, along with its expertise in social media marketing, blogging, graphic design for web, branding, and all other digital marketing opportunities. If you have any questions about TikTok marketing or would like a free marketing assessment, give us a call at (727) 474-9064 today.