Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention
Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting customers.
The idea that every brand needs a video marketing strategy is hardly new. What’s changed is how important video content has become on every social media and digital marketing platform. It’s safe to say video content has come out of its niche and is well on its way to dominating the digital marketing sphere.
If you’re not using video to engage consumers, your competitors most certainly are one step ahead. Let’s look at why video should be an integral part of your content marketing strategy.
The Rise of Video Marketing
Digital video content started in earnest with the launch of YouTube in 2005. YouTube video ads became available on YouTube just a few years later, in January 2009, and by October of that year, the site was counting over one billion views per day.
As the technology to create videos becomes more accessible in the form of smartphones, audiences are increasingly turning to video to be entertained, discover products and services, and learn about new brands.
Fast forward to today, and video has become such a natural part of browsing the internet that it’s virtually inescapable. In fact, people spend a third of their time online watching videos. That’s why it feels like you never stop hearing about TikTok these days.
Short-form videos are taking over the internet because they tend to attract more likes, shares, and reactions. In such a fast-paced world, it’s not surprising that audiences prefer information they can consume and digest more easily.
And that’s where video advertising comes into play.
The Importance of Video in Digital Marketing
Between strategy, getting the right equipment, and editing software, video marketing is still pretty complicated. You have to understand your audience and what kind of content they gravitate to.
Here’s why it’s important for you to get it right.
1. Video marketing encourages social shares
There’s a good reason why good communicators are great at storytelling. People are drawn to a good story and are more likely to share it when it’s engaging, emotional, and relatable. Let’s face it: this is the age of viral videos.
Social media platforms and video ads are clearly a match made in heaven. Video posts generate more engagement than any other content type and can be repurposed across multiple platforms. What’s more, video performs work on all devices, expanding its reach.
Mobile users, for one, are the driving force behind increased video consumption. It’s for these reasons video continues to offer the highest ROI of any media format.
2. Video content promotes brand recall
Video builds trust and credibility. One of the greatest strengths of video as a media format is that it’s highly visual and auditory. As such, it’s easier for users to recall videos compared to text-based content. Video marketing is also great for educating and building trust.
Consumers use video as an integral part of their journey with brands. As a result, video is a great way to introduce new audiences to your brand and promote brand awareness. So, it’s important to keep your videos in line with your brand voice and identity to make your videos as memorable as possible.
3. Video content improves SEO
Search engines love video. Google algorithms are constantly on the lookout for content that engages viewers – and nothing entices longer page views quite like a great video. The more informative video content you put out, the more you’ll draw viewers to your site and boost your search engine rankings.
Backlinks are also very important when it comes to SEO strategy as they’re a critical factor in website positioning. Video content not only attracts more website visits and conversions it also increases your number of backlinks, hence boosting your credibility to Google and other search engines.
4. Video marketing boosts conversions and sales
Video can be a versatile tool for marketers looking to generate leads and increase click-through rates in digital marketing. Customers today crave a personal connection to the brands they follow or admire. They want to see and interact with the people behind your brand.
That’s why live videos are so important for brands. Real-time interaction opens communication channels, brings your audience closer to you, and gives you a chance to better understand your audience. It allows people to relate to your brand, thereby increasing conversions.
It’s worth noting that video has not only transformed the way brands market their businesses but has also revolutionized the way consumers shop. Video content can do much more than increase engagement. It influences consumer purchasing decisions and how service teams support and delight customers, leading to increased sales.
Partner with the Best in Web Design in Clearwater
Web design is critical to business success because it impacts how your audience perceives and interacts with your brand. You want to make a great first impression and keep your audience on your site long enough to intrigue them. Contact P3 for a free website assessment. Let’s see how we can improve your SEO and your digital marketing strategy.