Monitor Competitor Marketing: How to Effectively Track Your Competitors No business operates in a bubble. Every business operates as a functional part of the larger global market as well as smaller local markets. For this reason, it’s important to understand what you’re up against and what your competitors are up...
Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...
A Monthly Newsletter-Why It’s Important for Your Business Newsletters have been around for centuries. The only difference is that clerks are no longer hand-copying them onto folded paper as they did in the 1600s. Today, newsletters are an important component of effective email and content marketing. They continue to be...
Google Ads guide: Creating and Using Google Ads If you’re not advertising on Google, you’re definitely not taking advantage of every tool in your digital marketing toolbox! Creating Google Ads campaigns is a relatively simple process that can give your company huge gains. Today, we’re going to provide you with...
What Is a Drip Marketing Campaign? Drip marketing is a form of digital marketing where material is sent to prospective customers steadily over a specified time period. In other words, marketing materials “drip” to potential leads. In the past, this was primarily done through the use of direct mail campaigns,...
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How to develop a sound marketing strategy for your small business. Owning a small business comes with a huge set of challenges, but few are more perplexing than learning how to create a digital marketing strategy that will properly grow your business and speak to your target audience. While there...
Do you know the different types of social media marketing services? Social media has not only become an integral part of a company’s online presence, but part of its livelihood as well. The problem is that many businesses don’t take full advantage of the opportunities and have no idea where...
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Benefits of Using SEO for Small Businesses If you want your company to succeed in today’s business environment, then you must make Search Engine Optimization (SEO) part of your marketing strategy. The more effort you put forth in improving your search engine rankings, the faster you can celebrate new business....