How to bolster your digital marketing strategy for the holidays The most important thing about this time of year is that you get to spend quality time with family and friends to celebrate the holidays. That being said, it’s also the perfect season for businesses to build their brands by...
What is the Real Value of a Monthly Newsletter? Today’s newsletters are basically promotional emails. They are sent to customers to update them on your company’s latest products, services, discounts, special announcements, etc. Newsletters are a great addition to any digital marketing campaign. in part because current and potential customers...
A Tale of Two Copies When it comes to how much text should be included in homepage design, people are often divided into two camps. The first believes that brevity is best, in large part because much of today’s online audience has low attention spans and are going to skim...
Is your website slow on mobile? Here are a few tips to speed your website up. It’s just a regular day, except that you notice that website visitors seem to be dropping like flies. You decide to check your analytics to see the Google Core Web Vitals only to discover...
A few website design trends to freshen your website. If there’s one basic rule for web design, it’s that styles and preferences are always changing. Each year it seems that consumer activity is somewhat redefined, which means we must tweak our SEO (Search Engine Optimization) and other website attributes. Today,...
Monitor Competitor Marketing: How to Effectively Track Your Competitors No business operates in a bubble. Every business operates as a functional part of the larger global market as well as smaller local markets. For this reason, it’s important to understand what you’re up against and what your competitors are up...
Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...
A Monthly Newsletter-Why It’s Important for Your Business Newsletters have been around for centuries. The only difference is that clerks are no longer hand-copying them onto folded paper as they did in the 1600s. Today, newsletters are an important component of effective email and content marketing. They continue to be...