12 Different Types of Social Media Marketing Services
Do you know the different types of social media marketing services?
Social media has not only become an integral part of a company’s online presence, but part of its livelihood as well. The problem is that many businesses don’t take full advantage of the opportunities and have no idea where to begin or how to improve. The good news is that professional marketers offer many different types of social media marketing services, and we’ve taken the time to put together 12 of our favorites.
Goal Development
Before a professional marketing agency starts to manage your social media, it first needs to establish your goals. Perhaps you’re trying to become a leader in social media presence or impact. Maybe you’re just looking for a way to interact more easily with existing and potential customers. No matter what your business is ultimately trying to achieve, locking down these goals is an important first step.
Research & Analysis
Social media marketing will always include a healthy amount of research and analysis of your current social marketing status. The agency will want to do an inventory of sorts to see which platforms you’re using and the current status of each, in addition to how you compare to your competitors. Another great service is a relevance audit, which will give you an idea of your relevancy in your specific market and community.
Platform Selection
It’s important to realize that not all social media platforms will be necessary nor relevant to your particular company and its marketing needs. As your social media management begins, you’ll want to figure out which platforms will work best for you to deliver your message, whether it’s primarily text-based or if perhaps video or audio will be involved. Depending on your particular needs, you may also be developing a social media network where multiple platforms work in unison.
Brand Awareness
In the current business and community climate, social media has become instrumental in building brand awareness. Many consumers find it increasingly difficult to connect with products and services offered by companies that don’t have a strong social media presence. By selecting the proper social media platforms and using them to engage with your customers, your brand can quickly grow by leaps and bounds.
Content Strategy
One of the most important social media marketing services involves the creation of a content strategy. You’ll need to figure out what types of content you’d like to share on each social media platform and the frequency in which you’d like to post. The most effective content strategy is to maintain a reliable publishing consistency of social media posts, whether you’re doing it in-house or through a professional marketing team.
Content Creation
Creating unique content is one of the most effective ways to market your products and services. If you can create social media content on a regular basis and become a reliable source of information, customers will return to you over and over again. While you might think that every website out there is creating their own content, the truth is that the vast majority of today’s companies are using a professional service to create and publish blogs, social media posts, etc.
Search Engine Optimization (SEO)
It’s absolutely impossible to ignore search engine optimization if you want to make a dent in any of today’s industries. Although short social media posts will often use hashtags, especially on Twitter, anytime you share blog posts, they need to be optimized for SEO. You should also go through your entire website and check the SEO status of each web page because your site and social media platforms will be intrinsically linked.
Influencer Outreach
Whether or not you decide to use influencers as part of your marketing endeavors will depend on your overall goals, but will often be directly influenced (no pun intended) by the types of products or services you offer. Professional marketing companies can properly research influencers to determine whether or not their audience would be beneficial for you. It’s important to remember that each influencer has a unique pricing structure and just because they have a high subscriber count doesn’t mean that they’ll necessarily be effective.
Social Media Training
Even though social media has been around for many years at this point, some businesses still don’t know how to use it effectively. Social media marketing services include teaching workers – including executives, if needed – how each platform can be optimized and how to present themselves properly. This can greatly improve how your company’s employees are able to work together as a social marketing team.
Community Management
Whether it’s your intention or not, your social media presence will eventually form some type of community. If you don’t foster this community by engaging and interacting with them on at least a somewhat regular basis, then you may not stay in your customer’s good graces. Community management will include moderating for inappropriate content, interacting with users, gathering user feedback, and adding and removing members from the community.
Advertising Management
With the use of social media and online marketing, there are several different opportunities for advertising. Many companies will use Google ads and Facebook ads as part of their social media endeavors, both of which are highly effective. These advertisements will be monitored and refined depending on the results, at which point additions, deletions, and tweaks will be made to optimize each social media venue.
Performance Monitoring
All the social media marketing services in the world won’t help you very much if you don’t keep track of performance. You must watch each social media platform’s stats very carefully so that you can identify any weaknesses or if a specific platform is proving to be a waste of time. You can also play around with posting regularity and community interaction to see how each platform’s performance is altered.
Contact P3 Agency for Social media Marketing Services
P3 Agency excels in social media marketing services, graphic design, content marketing, and web design in Clearwater, just to name a few of our many services. If you have any questions about social media marketing services or would like a free marketing assessment, give us a call at (800) 515-9422 today.