A Monthly Newsletter—Why It’s Important for Your Business
Newsletters have been around for centuries. The only difference is that clerks are no longer hand-copying them onto folded paper as they did in the 1600s.
Today, newsletters are an important component of effective email and content marketing. They continue to be a great medium for marketers looking to engage consumers and control the narrative around their brands.
That said, there are some concerns that email marketing is falling out of favor with the general public. While email marketing now has to contend with other digital marketing mediums like social media, blog posts, SEO, and PPC advertising, email newsletters remain one of the most lucrative tools a marketer can use.
More people today are depending on their inboxes to avail them the news, information, and entertainment than ever before. Ignoring email marketing can alienate a considerable part of your customer base.
Let’s look at some of the reasons why a monthly newsletter should be part and parcel of your marketing strategy.
1. Email marketing has unbeatable ROI
When done right, email marketing produces phenomenal results, generating up to $42 for every 1$ spent. The brands that use email marketing enjoy higher sales and generate a higher return on investments.
The only reason people wonder if email newsletters still work is due to age. But newsletters are low-risk and high-reward. And this is because they get right to your company’s target market.
Your mailing list boasts of people who’ve already expressed some level of interest in your brand and its offerings. As such, you already have a captive audience waiting to be engaged.
Newsletters remain a great way to touch base with customers with little time and effort. What’s more, people are more likely to buy from a business they hear from regularly.
2. Keeps your brand top of mind
In a fast-paced world, the worst thing you can be is forgettable. A regular email newsletter opens the door to brand awareness. It leads to a better understanding of your brand and the products or services you offer.
Email newsletters help to familiarize customers with your brand. This way, your marketing campaigns will be more memorable and meaningful. Staying top-of-mind encourages repeat purchases, increases sales, and ensures customer brand loyalty.
That said, the role of top-of-mind awareness extends farther. It builds long-term relationships, leading to more prospects and an increase in search engine rankings.
3. Enhanced brand value and integrity
In other words, you get to demonstrate your expertise and give your audience a broader picture of who you are as a brand.
Monthly newsletters have always been a reliable medium for disseminating news and knowledge. It’s this key characteristic that has made newsletters a successful marketing tool. Your audience doesn’t want to receive promotional emails all the time. They also want to receive valuable insights and information on key topics.
Use email marketing to build relationships and establish authority in your niche or field of expertise. Well-written, informative newsletters increase your business’s credibility and lead your audience to believe in and rely on your brand. This is how newsletters have helped turn prospects into customers and one-time customers into repeat buyers.
Keep in mind that an email newsletter can only fulfil its intended function when its subject line is engaging enough.
4. Newsletters boost your content marketing strategy
Email newsletters are a great way to diversify your content strategy. Combine email marketing with search engine optimization to improve site rankings.
In the same way, blogs can be used to collect email addresses; newsletters can be used to supplement your social media marketing strategies – engaging your audience through their inbox is an effective way to guide them to your social media channels.
Newsletters also enhance other content that you publish. For instance, a newsletter that provides valuable information can increase website traffic and encourage customers to engage with the main offerings on your site. For this reason, it’s crucial to measure open rates, clicks, and other data to determine the effectiveness of your promotional emails and how you can improve them. This way, you can enhance all aspects of your content marketing.
Take Your Business to the Next Level with Email Marketing and a Monthly Newsletter
There’s no denying the benefits of an effective monthly newsletter. A well-crafted email newsletter can boost brand awareness, drive new leads, help you hold onto social media traffic, and establish your brand as a thought leader in your industry.
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