A Tale of Two Copies When it comes to how much text should be included in homepage design, people are often divided into two camps. The first believes that brevity is best, in large part because much of today’s online audience has low attention spans and are going to skim...

Is your website slow on mobile? Here are a few tips to speed your website up. It’s just a regular day, except that you notice that website visitors seem to be dropping like flies. You decide to check your analytics to see the Google Core Web Vitals only to discover...

A few website design trends to freshen your website. If there’s one basic rule for web design, it’s that styles and preferences are always changing. Each year it seems that consumer activity is somewhat redefined, which means we must tweak our SEO (Search Engine Optimization) and other website attributes. Today,...

Monitor Competitor Marketing: How to Effectively Track Your Competitors No business operates in a bubble. Every business operates as a functional part of the larger global market as well as smaller local markets. For this reason, it’s important to understand what you’re up against and what your competitors are up...

Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...

A Monthly Newsletter-Why It’s Important for Your Business Newsletters have been around for centuries. The only difference is that clerks are no longer hand-copying them onto folded paper as they did in the 1600s. Today, newsletters are an important component of effective email and content marketing. They continue to be...

Google Ads guide: Creating and Using Google Ads If you’re not advertising on Google, you’re definitely not taking advantage of every tool in your digital marketing toolbox! Creating Google Ads campaigns is a relatively simple process that can give your company huge gains. Today, we’re going to provide you with...

What Is a Drip Marketing Campaign? Drip marketing is a form of digital marketing where material is sent to prospective customers steadily over a specified time period. In other words, marketing materials “drip” to potential leads. In the past, this was primarily done through the use of direct mail campaigns,...