Benefits of Using SEO for Small Businesses
If you want your company to succeed in today’s business environment, then you must make Search Engine Optimization (SEO) part of your marketing strategy. The more effort you put forth in improving your search engine rankings, the faster you can celebrate new business. To understand what’s at stake, here are some of the benefits of using SEO for small businesses:
Creates a User-Friendly Website
Although SEO continues to be known primarily as Search Engine Optimization (hence its name), it also now involves making the entire website experience more user-friendly. By creating robust content on each page based on SEO, visitors will discover a well-structured, uncluttered site. This will decrease your bounce rate since these customers are more likely to stick around for a longer period of time.
Increase Conversion Rates
Getting someone to visit your website is obviously a reasonable goal, but if they’re just taking a look around and then bolting, it might not do you much good. However, since SEO will help you bring in more customers and entice them to stick around for a while, this will help improve your conversion rate. This is especially true since SEO-optimized websites will load faster, be easier to read, and display properly on both desktop and mobile devices.
Build More Brand Awareness
Although a lot has changed in the SEO optimization in recent years, there continues to be many ways that you can create content to increase your visibility on various search engines. By ranking higher in the listings of major search engines such as Google, Yahoo, and Bing, your brand is much more likely to get attention. Over time, this will show potential customers that they can trust your company. This is important when building your brand awareness and solidifying your market value.
Outshine Your Competition
Whether your competition is a local or a national business, concentrating on SEO can greatly improve your chances against them. By optimizing your website while theirs remains stagnant, you’re much more likely to show up on search engines. On the flip side, keep in mind that if your competition is conducting SEO marketing and you’re not, you’ll always be one step behind.
Tips on Using SEO for Small Businesses
As you can see, the benefits of using SEO for small businesses can be far-reaching in terms of your company’s success. By learning how to rank higher on search engines, people will flock to your website and are more likely to become regular customers.
Here are some tips that will help you become an expert on SEO in no time:
Choose the Proper Keywords (Or Search terms)
If you want to excel in Search Engine Optimization, then you need to learn how to research target keywords. Start off by writing down three or four dozen keywords or key phrases that seem to be what a potential customer would type out online. This about what they might search when searching for your products or services. Then, input each of those into an online analysis tool such as Google’s Keyword Tool to choose the best ones.
Don’t Use Too Many Keywords
You may have heard the term keyword stuffing in recent years. This is basically a technique where content has the same keywords used over and over in a single blog post or web page. Although this was advantageous for a while, search engines such as Google caught on to the trend and created algorithms to prevent it. These days, not only is keyword stuffing a bad way to present content to potential customers, it can also hurt your search engine rankings.
Publish Lots of Great Content
The old adage “Content is king” holds true as much today as it did yesterday. The trick to gaining a customer base and bringing in new customers is to continuously publish lots of great content. Posting weekly blog posts will go a long way to keeping your company highly ranked on search engines and maintaining a rapport with your customers. The same is true with using social media as a secondary outlet for content development.
Create a Social Media Presence
Speaking of social media, we certainly don’t have to tell you the impact that sites like Facebook and Twitter have had in recent years. Social media posts can also focus on using proper keywords – sometimes in the form of hashtags – to draw in customers and keep them coming back for more. The best strategy is to use your social media profiles, website, and blog posts all in conjunction with each other.
Make Changes to Your Website
If you haven’t made changes to your business website with a focus on SEO, then you’re doing yourself a disservice. Since algorithms have changed these past few years, you should take the time to go through every page of your website and make any necessary changes. These changes can include adding better keywords and improving written content. You can also use website and keyword analysis tools to get an accurate picture of the site’s SEO performance.
Be Patient and Wait for Results
Many businesses get impatient because they expect robust changes to their content to immediately improve their SEO rankings. The truth is that this process can take weeks or even months before you’ll get an accurate picture of their effectiveness. Continue to use your content development strategy for a few months. If you don’t see any results by that point, do further research, make some tweaks, or reach out to a professional marketing agency.
Contact P3 Agency for SEO for Small Businesses
The benefits of proper SEO for small businesses cannot be understated in today’s professional climate. The P3 agency specializes in SEO, graphic design, keyword analysis, and web design in Clearwater, just to name a few of our marketing skills. If you have any questions about our services or would like a free marketing assessment, give us a call at (800) 515-9422 today!