Video marketing tips for small businesses. Developing a video marketing strategy is a fantastic way to promote your brand. If you want to make high-quality videos that get attention, then you need to nail the lighting and audio right away. Measure the Performance of Each Video We know you’re excited...
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How to incorporate LinkedIn into your digital marketing strategy to generate qualified leads. If your lead generation strategy doesn’t include the use of LinkedIn, then you’re falling behind. Although it’s primarily known as a business platform, you can use LinkedIn to connect with savvy consumers who are in the market...
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What is the Real Value of a Monthly Newsletter? Today’s newsletters are basically promotional emails. They are sent to customers to update them on your company’s latest products, services, discounts, special announcements, etc. Newsletters are a great addition to any digital marketing campaign. in part because current and potential customers...
Why should you begin planning to redesign your website for 2023. Business websites are no longer a novelty. They’re now an absolute necessity if you want your company to be taken seriously and connect with your target consumers. The problem is that a lot of businesses don’t have an effective...
How can you improve your blog post titles to drive more traffic? Creating content through blogging is a great way to get new and existing customers to flock to your website. There are many ways to promote your blog, but if you don’t have a good title, it’s probably not...
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A Tale of Two Copies When it comes to how much text should be included in homepage design, people are often divided into two camps. The first believes that brevity is best, in large part because much of today’s online audience has low attention spans and are going to skim...
A few website design trends to freshen your website. If there’s one basic rule for web design, it’s that styles and preferences are always changing. Each year it seems that consumer activity is somewhat redefined, which means we must tweak our SEO (Search Engine Optimization) and other website attributes. Today,...
Why TikTok has become one the most important social media platforms to market on. As social media platforms go, TikTok has become an absolute beast in just a few short years. It has transformed itself from the “little platform that could” into a behemoth. TikTok provides incredible marking opportunities for...
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