Now is the Time to Redesign Your Website for 2023
Why should you begin planning to redesign your website for 2023.
Business websites are no longer a novelty. They’re now an absolute necessity if you want your company to be taken seriously and connect with your target consumers. The problem is that a lot of businesses don’t have an effective website. Even worse, they have one that scares away potential customers. If you’ve been thinking about updating your own site, you’re not alone. Here are some of the most important reasons to redesign your website in 2023 that will help take your company to the next level of success.
Your Website Looks Like It was Created in the 80’s
From TV shows like Stranger Things to the recently popular band Reckless Love that matches the style of hair metal bands so perfectly that you’d swear Def Leppard was about to step on stage after them, it seems like the ’80s will never go away. But, if your website looks like it was created in the 80s — we’re looking at you, neon, flashing screens! — it’s time for a modern redo. Ditch the look and feel of the “me” generation and bring your website into the 21st century.
Pages Take a Long Time to Load
One of the most important reasons to redesign your website is because it simply doesn’t function very well. A big problem that plagues both website owners and visitors is dealing with pages that suffer from slow load speeds. In fact, if your pages are taking more than two or maybe three seconds to load, these “squirrel!” kids may go somewhere else. (Note: “Squirrel” was a reference to Pixar’s Up, just in case you didn’t catch that).
Your Website Doesn’t Work Well on Mobile Devices
This is another biggie. Most of today’s consumers are walking around with a mobile device in their pockets. Heck, if we’re being honest, most of today’s consumers have phones that appear to be surgically attached to their hands.
If your website doesn’t work seamlessly between a computer, laptop, tablet, and phone, your online presence is very likely doomed. What you need to do is use responsive web design, which ensures proper website usage on mobile devices.
Pages Are Filled with Stock Images
Remember that time when stock images were the norm? We’re not saying that stock images are never used anymore, but it’s important you use them sparingly. Today’s consumers prefer a more personal approach, so not only should you switch out old stock images with a few new ones, but you should also add high-quality photos of your office and, if they’re willing, some of your personnel.
Navigating the Site Is a Real Slog
Being able to effortlessly navigate from one page of your site to the next is what creating a positive user experience is all about. Sadly, many websites that haven’t been redesigned in many years have navigation problems.
Perhaps some of your internal or external links now go to a 404 Error page. Or, maybe your landing pages don’t reflect your buyer personas quite as precisely as they should. Cleaning up the navigation will instantly improve your website. Besides, with the importance of Google Core Web Vitals, site speed is a top priority for website ranking now.
Your Website No Longer Reflects Your Brand
There are several technical reasons to redesign your website, but a more broad one is that it simply doesn’t reflect your brand very well anymore. A company’s brand often changes over time and it’s important your website reflects that. This could be accomplished by switching out images, adding some content to the About page. You can even start from the ground up and rebuild the site into one that truly represents your company.
Your Competition’s Site is Better
Companies have always needed to watch their competition. Since a website can be changed within moments, it’s now more important than ever that you keep an eye on them. Many of today’s businesses consult with professional graphic designers and marketing companies to create a website that displays their brand in the most positive light. You could always try to emulate some of their design, but the best strategy is to hire your own professional to create a unique site that is better than your competition.
Not Optimized for Search Engines
Your website won’t get very far if you don’t concentrate on Search Engine Optimization. In addition to using relatable keywords and key phrases that are likely to be searched by potential customers, you also want to improve your coding with custom page URLs, headings, tags, alt tags, etc. Making this one simple change will help people find you on Google and other search engines a lot more easily.
Your Website Doesn’t Have a Blog
In most ways, a company’s website is very stagnant. You may tweak pages here and there, but for the most part, what you see is what you get. That is, until you decide to do another redesign. One way to combat this and bring visitors to your website every single week is to add a blog. Blogs allow you to show off your expertise while using SEO to entice consumers looking for information that you’re providing through written content.
Site Security Is Nearly Nonexistent
Hackers are a very real threat, but the news seems to only talk about the problem when a big corporation like Sony, Microsoft, or eBay gets hit. The truth, however, is that small businesses and even entrepreneurs can be hit with a cyber attack, sometimes resulting in their websites being shut down or even their computer being held hostage until a ransom is paid. This is another of the biggest reasons to redesign your website because not doing so can have far-reaching consequences.
You Found a Great Web Designer
Even if your website doesn’t seem too bad because it has a modern look and loads pretty quickly, you may want to have it redesigned because you found a great web designer. The best solution is a marketing company that offers website design. They can integrate various marketing details within every step of the design. This will result in a website that not only looks awesome but is fully optimized to draw in customers and get them to stick around.
Contact P3 Agency for More Reasons to Redesign Your Website
P3 Agency excels in multiple facets of marketing and graphic design. We offer services such as marketing evaluations, SEO, social media interaction, and web design in Clearwater and the surrounding areas. If you have any questions about the reasons to redesign your website or would like a free, no-obligation estimate for our services, give us a call at 727 474 9064 today.