How to Increase the Number of Positive Google Reviews!
Google is an absolute behemoth. You can’t do business today without concentrating heavily on making their algorithms happy. In turn, they’ll help you increase profits by giving you more opportunities to dazzle your customer base and make your business look more appealing. One such opportunity is the use of Google reviews to show potential customers how impressive you really are.
Many businesses have no idea how to get reviews on Google, especially since most customers won’t automatically seek out this particular functionality. Today, we’re going to look at some basic techniques you can use that will help increase the number of reviews you’re getting.
Provide exceptional service
If you want to appeal to your customers to get more Google reviews, you should start with the basics by delivering exceptional customer service. It seems simple, doesn’t it? Obvious, even? Of course, there’s a lot more to it than that, because convincing someone to leave a review is sometimes like pulling teeth.
That being said, it always begins with doing the best job you can and impressing upon them that providing great service is at the top of your priority list.
Request an Individual Review
Have you ever heard the old adage that goes something like, “You’ll never know if you don’t ask?” The truth is that customers often don’t even consider leaving a review. After they’ve completed a transaction, they’re ready to move on their merry way, not realizing that you’re jumping up and down over here hoping they do you a small kindness.
If you get a chance to ask someone in person to write a Google review, this may be your greatest opportunity. Another solid strategy is to leave a review card behind to remind them.
Turn to Social Media
Like all things marketing these days, reviews often come down to social media. If you don’t already use multiple social media accounts such as Facebook, Twitter, and Instagram, you should definitely start. Once you’re involved with these platforms, you can choose which ones you’d like to interact with most. These interactions can be used to ask customers to leave a Google review when it’s convenient for them.
Send a Follow-Up Email
Many businesses use email to request reviews, and they often find their review numbers going up every time they do. The best time to do this is right after you’ve completed a transaction and given the customer exceptional service, because there’s a good chance they’ll be in “happy customer” mode when they receive your message. This may prompt them to click the link you provide in the email and write up a quick review.
Add a Link to Your Website
Customers typically aren’t too resistant to leaving reviews. The problem is that they just don’t think about it. The easier you can make it for him, the better. If you haven’t done so already, you should create a Google review link on your site.
You may also want to consider using review reminders in pop-up ads. Nothing too intrusive.
Improve Your Site’s SEO
The more people you can draw to your website, the more chances you’ll have that some of them will leave a Google review for you. For this to happen, you want to make sure that you’re taking full advantage of search engine optimization.
This is done with the use of keywords and key phrases that are integrated into your website’s content, including the web pages and posted blogs. If you have a physical location, you should also use Google Maps to produce local SEO that will bring people to the site.
Respond to Existing Reviews
Customers love it when businesses and/or business owners interact with them online. This is why everyone should monitor their Facebook page and answer questions or respond to comments whenever possible. At least every few days, you should head over to your Google Reviews page and check for any new comments. Even if there are positive and negative reviews, make sure you respond to each one accordingly.
Don’t React Badly to Reviews
Speaking of negative reviews, this is just a fact of life that you need to accept. As you’re probably aware, customers are often more inclined to leave a review when they’ve had a bad experience.
These negative experiences may not even be your fault. Perhaps a shipment arrived late due to the supply chain, or they’re frustrated because they can’t figure out how your product works right away.
Whatever you do, never respond angrily or irritably to a negative review. A rude response can kill your online reputation. Instead, stay professional and kind at all times.
Make Them a Regular Thing
If you don’t feel comfortable asking people in person when you start out, go ahead and just send a follow-up email afterwards. Just remember not to be too pushy because that can turn them off and may undo some of the goodwill that your exceptional service has afforded you.
Set up a Google Reviews page
Finally, you should consider adding a Google reviews page to your website. As you’re probably already aware, a lot of businesses will put a few reviews or testimonials on their main page for people who scroll down, but why not take it a step further? Once you get at least a few reviews, add the page and put it on your navigation bar. You can also select a few choice comments to highlight either on that page or your homepage.
Contact P3 Agency Will Teach You How to Get Google Reviews
The marketing experts at P3 Agency know how to get reviews on Google, and we can help you out. As leaders in digital marketing, social media, graphic design, and web design in Clearwater and the surrounding areas, we’ve proven that we really know our stuff. To get started on an amazing marketing opportunity, give us a call at (800) 515-9422 today to get your free marketing assessment.