What is the Purpose of a Newsletter?
What is the Real Value of a Monthly Newsletter?
Today’s newsletters are basically promotional emails. They are sent to customers to update them on your company’s latest products, services, discounts, special announcements, etc. Newsletters are a great addition to any digital marketing campaign. in part because current and potential customers have chosen to receive them by having their email addresses added to your subscriber list. In other words, they’re not unsolicited.
Like other marketing tools, the purpose of a newsletter is to attract attention and turn potential buyers into new customers. When done right, they can nurture your relationship with consumers and provide real value.
The Benefits of a Monthly Newsletter
The purpose of a newsletter is to attract customers, but it goes far beyond that. If you decide to send out a monthly newsletter, here are some of the benefits that your company will enjoy:
Brand Awareness
You’ve probably noticed that whenever we get into this kind of discussion, one of the first things we bring up is brand awareness. This is because it’s so darn important. A monthly newsletter is an excellent way to introduce your brand to a new customer or to strengthen your relationship with an existing one. It also creates a degree of trust and loyalty between your brand and consumers.
Website Traffic
The more often you can draw a customer to your website, the more likely he or she is to purchase your product or service. You can easily add links to your social media platforms and website to help consumers connect with your business with very little effort. In addition to including links throughout the content, you should also be sure to include a call-to-action at the end.
Business Growth
Most of today’s consumers spend at least two or three hours on their email during the week. This gives you a wonderful opportunity to send targeted newsletters that are likely to garner attention. If you can engage with consumers using this strategy, you’ll discover that it’s easier than ever to maintain steady business growth.
How to Create an Amazing Newsletter
Now that you understand the purpose of a newsletter and how it can affect your marketing campaigns, it’s time to create one of your very own.
Here are some of the most effective techniques:
Defining Your Business Goals
Ask yourself exactly what you want to get out of the newsletter. It’s obvious that business growth will be a normal target, but you need to be more precise. Setting clear and specific goals will make it easier for you to analyze your progress. You’ll also be able to make tweaks to your strategy that will be beneficial to the campaign.
Choose the Proper Platform
There are tons of email marketing platforms that have proven successful. In part because they function extremely well and won’t break your budget, MailChimp and Constant Contact are two of the most popular. Newsletter templates, a drag-and-drop editor, integration options, marketing automation, reporting, and other features are available through these services.
Use an Attractive Layout
Creating an eye-catching layout will make it less likely that a recipient will pass on your email and go to the next one. The services we just mentioned above provide several different types of newsletter templates, all of which will help you engage with your audience more easily. Another great option is to hire a professional marketing firm that handles graphic design to create everything for you.
Write Professional Content
Engaging consumers with the written word can be a lot harder than many people think. Even though you may not recognize what certain words or phrases are doing to you subconsciously whenever you read a newsletter or advertisement, the truth is that everything from the subject line to the call-to-action may be influencing you without you even realizing it. Half the job is already done if you can create valuable content throughout the newsletter.
Add High-Quality Images
You obviously need written newsletter content to get your message across but adding high-quality images will take your newsletter to the next level. These images can be of your product or service being used in the real world, in addition to pictures that project the look and feel of your business itself. Just be sure not to overdo it, because a cluttered newsletter will go over just as well as a cluttered website. In other words, not good.
Keep Track of Key Metrics
If you send newsletters out into the world and don’t track certain metrics, you’ll never truly know how well they’re working. The most important metrics include the open rate, click-through rate, delivery rate, bounce rate, number of subscribers and unsubscribes, and how many newsletters were marked as spam. Analyzing readers’ behavior will allow you to make effective changes for future newsletters.
Contact P3 Agency to Design the Perfect Newsletter
So, what is the purpose of a newsletter? To attract customers, of course! The P3 Agency can help you with that. We’re best known for professional marketing and web design in Clearwater and the surrounding areas, but we also handle content writing, email campaigns, newsletters, social media platforms, etc.
If you have any questions, give us a call at (800) 515-9422 today to schedule your free marketing assessment.