How to Effectively Use LinkedIn Marketing to Generate Leads
How to incorporate LinkedIn into your digital marketing strategy to generate qualified leads.
If your lead generation strategy doesn’t include the use of LinkedIn, then you’re falling behind. Although it’s primarily known as a business platform, you can use LinkedIn to connect with savvy consumers who are in the market for a variety of products and services.
Of course, if you want to use the platform to improve your conversion rate, you’re going to have to do a bit of heavy lifting. Let’s take a look at how you can use LinkedIn marketing services to generate leads and increase profits.
Create a Powerful Business Page
LinkedIn isn’t as glamorous or trendy as platforms like Instagram and Tik Tok, so businesses often tend to let their pages languish. If you want to take advantage of LinkedIn marketing services, you should start by creating a powerful business LinkedIn page. Of course, this page should be active and up-to-date. It also needs to provide thought-provoking content for existing conversations.
Give Executives a Strong Presence
Today’s consumers like to see the faces behind a business, and this is where LinkedIn comes in especially handy. The first step is to make sure that each of your executives has their own LinkedIn profile. Then, while sprucing up your business page, look at each of these profiles as well. Give them a once-over and make improvements where they’re needed.
Connect with Customers and Clients
People tend to forget that LinkedIn is a social media platform. This means that your target audience is out there waiting to be found. Many potential and existing clients and customers can be found in various groups.
If you want to connect to these people, then you should join some of these groups and engage in conversation. If they view you as a valuable source of information, they’ll be more inclined to check out your products or services.
Post Relevant Content and Updates
As they say, content is king, and that’s true with LinkedIn as much as it is with any other social media platform. Create high-quality content to take advantage of SEO so that people on Google and other search engines will find you more easily. Great content can be difficult, so we’d suggest that you hire a professional marketing team that employs awesome copywriters.
Use LinkedIn as a Social Platform
As we’ve stated above, LinkedIn is a social platform like Facebook and Twitter, even if it sometimes doesn’t seem that way. The platform has millions of users who are thirsty for interaction and information. You should take advantage of that whenever possible. Posting content and interacting with potential customers in the same way that you would on other platforms makes generating leads much easier.
Create a Strong Marketing Alignment
In the old days, a person looking for a product or service would reach out to a sales rep. In today’s internet age, most consumers get their information from marketing campaigns and then decide from there. If you can align your LinkedIn profile with your marketing endeavors, you’ll be one step ahead of the game.
Hire a Local Marketing Agency
It might be a little self-serving to call marketing an art form, but in a lot of ways, that’s true. It takes a certain degree of finesse to introduce a product, service, or brand to the general public and then entice them to check out your business. If you want to have the biggest impact possible with your LinkedIn accounts and other marketing efforts, then hiring a professional agency should be a top priority.
Put Money into Paid Campaigns
LinkedIn is the number one channel for B2B businesses. Whether you’re a small business selling to other businesses or consumers, you should consider some of the paid LinkedIn ad opportunities. LinkedIn marketing services include a native ad management service, but many people also use Hubspot’s ad management tool to create and use campaigns through their LinkedIn account. You’ll be able to track the performance of each campaign so that you can make tweaks along the way.
Maintain a Consistent Presence
Today’s consumers have a short attention span, so it’s important that you keep up the pace. Once you get started with creating a LinkedIn presence, you should set up a schedule that will keep your customers and clients engaged. This will create a high level of trust in your business and brand, helping to assure success.
Answer Some Targeted Questions
Once you poke around LinkedIn for a little while, you’ll realize that many of its users treat the platform as a discussion board. Each day, members will post questions that need a certain level of expertise to be answered. Answering questions that target your specific industry or expertise is a great way to connect with LinkedIn members and turn them into customers.
Use Client Info to Do Warm Outreach
Cold calling used to be a normal business practice, but it’s almost impossible to do these days because consumers just aren’t having it. Thanks to the information you can find on LinkedIn about a specific member, it’s easy for you to perform what’s often called “warm outreach” to a prospective customer. This is a direct message sent through LinkedIn that targets their interests and entices them to respond or check out your company.
Create Your Own LinkedIn Group
One of the best strategies to use LinkedIn marketing services to your advantage is to create your own LinkedIn group. Creating a professional network is a great way to connect with tons of consumers who are interested in your products or services. Just remember that in order for this to work successfully, you’ll need to dedicate some time to interacting with potential customers.
Contact P3 Agency for Professional LinkedIn Marketing Services
P3 Agency specializes in web design in Clearwater and the surrounding areas, in addition to social media, SEO, and all other forms of marketing. If you have any questions about LinkedIn marketing services or would like a free marketing assessment, give us a call at (727) 474-9064 today.