How to bolster your digital marketing strategy for the holidays
The most important thing about this time of year is that you get to spend quality time with family and friends to celebrate the holidays. That being said, it’s also the perfect season for businesses to build their brands by incorporating those holidays into their marketing strategies.
We’d like to help you get a head start on the festivities, so we’ve put together some quick holiday marketing tips that will make it easier for you to crush your competition (in the nicest way possible, of course).
Develop a Holiday Promotion
The most obvious step in your holiday marketing strategy is to create some kind of promotion that’s geared specifically toward the holiday. Many people integrate Christmas into their products and services, but feel free to tackle other holidays such as Hanukkah or Kwanzaa as well. You can also offer holiday discounts such as a certain percentage off or free shipping, both of which will be very appreciated.
Optimize for Mobile Usage
Now that practically everyone in all age groups owns a mobile device, many people will be visiting your site on a cell phone or tablet during the holiday season. The problem is that many sites don’t do a great job at responsive website design, which basically refers to how well a site looks and performs on a mobile device. Before you begin your holiday promotions, test your site on multiple devices.
Tap into Holiday Emotions
The holidays are often filled with joy and happiness. It’s a time when families come together, couples take their kids on a winter vacation, and friends spend time with each other. You can easily tap into the emotions involved with holiday marketing campaigns. All you really need to do is use festive designs that remind people what an amazing time of year this is.
Donate a Percentage of Profits
One of the best ways to get into the holiday spirit—and impress existing and potential customers—is to donate a bit of money to charity. You can either give away a certain percentage of each sale or set sales goals that determine how much you’ll give. If you’re not sure which charity would be best, then head to social media and ask your audience. This will make them feel more like active participants in the donations.
Set Realistic Holiday Goals
During the holidays, people spend a lot of money. However, it’s important that you always temper your expectations and goals, particularly this year given the rise in inflation that’s led to many people tightening their purse strings.
Recreate your buyer personas.
Many of these holiday marketing tips are geared toward the festive season and how to take advantage of it, but it’s also a good time to clean up your company’s focus. If you haven’t taken a look at your buyer personas and target audience for a while, now is a great time to get it done. This can help you increase your profits over the holiday season and get a head start on the new year.
Examine Previous Campaigns
A huge part of running a successful business is figuring out what works and what doesn’t. If last year’s holiday marketing campaign worked out well for you, then you may want to repeat it. This can save you a lot of time and guesswork. You may also find ways that you can tweak the campaign to make it even better.
“Holiday-ize” Your Home Page
If you want to take full advantage of the holiday season, then we’d suggest that you make changes to your homepage. If you don’t fancy yourself a web designer, then reach out to a professional. A marketing agency can redesign your site for the holidays to make it more appealing to visitors. They can also plan an entire marketing strategy involving holiday campaigns.
Reconstruct Your Website
Decorating your homepage for the holidays is a great idea, but we suggest you go a step further. Since you’ll already be making changes anyway, now is the perfect time to reconstruct the entire website. Again, the best way to go about this is with the help of a professional marketing agency that also handles web and graphic design. If you get this done now, you can hit the ground running when the new year arrives.
Tell Us About Your Company
Today’s consumers often expect more out of the companies they do business with than simply a great product or service. What they want is to feel some type of connection to the company as a whole. You can help make this possible by sharing your story online during the holidays. If everyone seems to already know your story or you don’t think it’s exciting enough, share some holiday memories and what this time of year means to you.
Have a Social Media Contest
Social media marketing is one of the most powerful tools in your arsenal. All year long, but especially during the holidays, you should interact with existing and potential customers via at least one or two social media platforms. One way to get attention during the season is to hold a contest that integrates a holiday or two. This will drive people to your products or services and give you a great opportunity to interact with your customers.
Optimize Your Site’s SEO
The holidays are the perfect time to take a look at your website’s search engine optimization. Look through your homepage and each of your landing pages to see if there are any keywords or key phrases that you may want to add.
Another great strategy is to create at least a couple of holiday-themed blog posts (like this awesome one right here!) as part of your content marketing plans. If you don’t already have one, then hunt down a marketing agency that can take care of it for you.
For more holiday marketing ideas, contact P3 Agency.
The folks at P3 Agency hope you enjoyed these holiday marketing tips, and we look forward to seeing what you do with them. If you have any other questions about web design in Clearwater or any other marketing topics, give us a call at (800) 515-9422 today for a free marketing assessment.