Video marketing tips for small businesses.
Developing a video marketing strategy is a fantastic way to promote your brand. If you want to make high-quality videos that get attention, then you need to nail the lighting and audio right away.
Measure the Performance of Each Video
We know you’re excited to get your video out there and then start on the next one, but you need to slow your roll a bit. No matter how many videos you produce during a given timeframe, you need to take the time to measure the performance of each video through whatever metrics are available to you, such as Google’s Analytics’ or YouTube’s video stats. If the videos aren’t performing the way you’d like them to, then you need to make some adjustments or seek the help of a professional.
4 Don’ts for Video Marketing
Some of our favorite video marketing tips for small businesses don’t involve what you need to do, but rather what you shouldn’t do.
Here are a few of our favorite don’ts:
Don’t Make “Going Viral” a Goal
In some ways, every business’ dream is to have a video “go viral,” because even a single viral video can mean a huge boost in brand awareness and sales. The problem is that going viral isn’t a tangible goal because there are no set parameters to make it happen, so it’s a shot in the dark.
It doesn’t hurt to take a look at viral videos and analyze why they went viral in the first place and then apply some of those aspects to your own video, but don’t let this muddle your message.
Don’t Share the Video Once
It’s because YouTube and similar content sites don’t allow a person or business to post the same video to their channel multiple times, but it often seems as if businesses will share a video once and then be done with it.
Sure, it’s natural and sensible to share a video and then immediately begin production of another video or start gearing up for the release of a second piece of content. But you’re missing an opportunity. It never hurts to go back to an older video—under the guise of a “Throwback Thursday”—and give it a second life on social media.
Don’t Forget a Call-to-Action
Everyone watching your video knows that the goal is to gain attention for your products or services. They don’t want it thrown in their face right at the beginning or throughout the video while they’re trying to enjoy your content.
Like you do with a blog or other type of marketing, you need to add a call-to-action at the end of each video. You can skip this part occasionally, especially if you’re commenting on something of a sensitive nature, but adding a CTA is an essential part of doing business.
Don’t Do Everything Yourself
You may be a smart cookie and know the ins and outs of your business and industry like no one else, but that doesn’t mean every single expert out there needs to also be a master at creating video content.
There’s absolutely no shame in admitting that you’re not the greatest videographer. Plus, videos take a lot of time to put together—time that could be better spent on other aspects of your business. It may be best to hand over video production to a professional marketing agency that does it in-house or can contract it out to a third party for you.
Contact P3 Agency for More Video Marketing Tips for Small Businesses
The professionals at P3 Agency have become masters at marketing, graphic design, SEO, and web design in Clearwater and the surrounding communities. If you need more video marketing tips for small businesses or would like to discuss your current marketing strategy and what we can do for you, give us a call at (727) 474-9064 today to schedule your free marketing assessment.