Why Digital Marketing is Important for Today’s Businesses

Digital marketing was a new concept just a couple of decades ago, but it’s now grown into an absolute behemoth. In fact, you can’t really thrive or even survive in today’s business landscape without making it a huge part of your company’s marketing strategy.

Why is digital marketing important, though? We could probably write an entire book on the subject, but you probably don’t have that much time right now. So, our marketing experts have compiled some of the most pertinent reasons why digital marketing is an essential part of a company’s daily routine.

Your Customers Are Online Every Day

Online use has grown tremendously in the past two decades. There are now more than five billion internet users around the globe, representing over 60% of the population. Many of the customers you’re looking for are going on the internet every single day, or at least very frequently.

You must learn how to find and attract them. Having a digital marketing strategy is the best way to do that.

Costs Less Than Traditional Marketing

Many aspects of digital marketing are much more cost-effective than traditional marketing. Instead of spending money on the printing and mailing of physical flyers, for instance, you can create an email or other type of digital marketing campaign and get it sent out for a fraction of the cost. It can also be a lot easier to find your target audience, which will save money on acquisition costs.

Mobile Makes People Easier to Reach

All you have to do is walk outside and pay a little attention, and you’ll realize that smartphones are everywhere. In fact, many people have trouble putting them down. This gives you the perfect opportunity for business growth. Since so many potential customers are online at any given moment, they’re much easier to reach through digital means rather than using traditional marketing methods.

You Can Target Specific Keywords

Even if you know the best keywords and key phrases in the world, you can’t really do much with them when using traditional marketing techniques. Digital marketing, on the other hand, is all about keywords. This is actually one of the most powerful tools of digital marketing, which is a huge reason why your company needs to be involved. It makes enticing your target audience so much easier.

Tracking Conversion Rates Is Easier

Whenever you do any kind of marketing, your rate of conversion from consumer to customer is the most important aspect. Digital marketing has made tracking conversion rates easier than ever. By using analytic tools, you can figure out how well each campaign is converting into sales and then make changes to your marketing techniques accordingly. This is done in record time when compared to traditional marketing.

People Take Your Brand More Seriously

Today’s consumers are cautious about businesses they’re not familiar with. This makes your job more difficult. With the use of digital marketing, your brand will look more professional, ensuring that potential customers take it seriously.

It will also help your brand become recognized by those who aren’t even aware that your company exists. This will put you in a better position to grow your brand.

Social Media Trumps Word of Mouth 

In the past, word of mouth was everything. If you could get people talking about your company or its products or services, then you could succeed with a modicum of actual marketing. These days, we have social media.

Thanks to the power of search engine optimization (SEO), it’s basically word of mouth on steroids. Interacting with customers on at least one or two social media platforms can take your business to the next level.

You Can Easily Interact with Customers

In the past, the only way to interact with customers when trying to market to them was through things like flyers and TV commercials. Although this has proven very effective, it’s always been one-sided. You couldn’t have any kind of back-and-forth interaction. Digital marketing gives you the opportunity to interact with customers through social media posts, providing you with access undreamed of just a few decades ago.

Campaigns Can Be Easily Controlled

The more control you have over your marketing endeavors, the better off you’ll be. Digital marketing not only allows you to send out campaigns as soon as they’re finished, but you have complete control of where they go and, to a somewhat lesser degree, who sees them. You can also duplicate, alter, or cancel a marketing campaign in a matter of minutes, if not seconds.

You Can Capitalize on Emerging Trends

One of the biggest problems with marketing has always been situations where a company misses the boat on an opportunity. By the time you could identify an emerging trend, create a marketing campaign around it, and then get that campaign out to the public, it would often be fizzling out already. Digital marketing allows you to capitalize on emerging trends immediately.

Easier to Meet “Authority” Requirement

Many businesses still don’t seem to be aware of Google’s “authority” requirement. Basically, Google rewards companies that appear to be authorities in their industry. Digital marketing includes the tools necessary to make this happen, such as the creation of blogs and online reviews.

Hiring a content marketer will help you capitalize on this. Once you’re an authority, you’ll rank higher, gain more gravitas, and earn more attention from consumers.

Your Competitors Are Already Doing It

The last reason digital marketing is important is perhaps the simplest of all: because your competitors are already doing it. They have access to the same online marketing tools as you, and that includes the ability to hire a professional marketing company. The best way you can keep up is to match what they’re doing and try to surpass it.

Contact P3 Agency for a Free Marketing Evaluation

The P3 Agency has spent years perfecting our techniques in marketing and web design in Clearwater and the surrounding areas. If you’d like a free marketing evaluation or have any questions about why digital marketing is important, give us a call at (727) 474-9064 today!