Are You Making these Common Mistakes on Social Media?
Common social media mistakes companies make
We’ve said it before, and we’ll say it again: social media is one of the most powerful tools in your marketing arsenal. When done right, there’s no limit to what your company and its brand will be capable of accomplishing.
That being said, it’s a tool that you must learn how to use properly. It’s very easy to make a mistake that will harm your business. If you’re making any of the common social media mistakes listed below, it’s time to make a change.
Posting on the Wrong Platforms
There are quite a few popular social media platforms out there, so it can be very enticing to use several all at once. This is a bad strategy. Instead, you should limit yourself to the ones that would be most useful. Facebook and Twitter are the most common for most businesses. However, if your strategy includes video production, then you may want to sign up for YouTube and/or TikTok to please your target audience.
Lack of a Social Media Strategy
If you want to get the most out of social media, then you need to come up with an actual social media marketing strategy. You need to figure out how many times you want to post each week, which days you want to post, and the types of content that you’d like to share. There are several different types of online apps that will help you schedule social media posts, but you should also post independently when something’s trending or the mood strikes you.
Posting Way Too Much Content
Ever hear the old adage, “Too much of a good thing?” Even loyal customers who love looking at your content might get overwhelmed if you post too often. There’s no precise guideline when it comes to how much you should post each day or each week, but you should always consider quality over quantity. If you find that you’re not getting much interaction, this may be why.
Not Posting Enough Content
On the flip side, you also don’t want to post too little quality content to social media. If you’re only posting once per week, there’s a good chance that customers may forget that you exist. We understand that it’s a difficult balance at times, but you simply need to find a spot where you’re comfortable. If you’re posting a couple of times per day and getting some good interaction each time, then add one more to the mix and see how that pans out.
Only Sharing Your Own Content
Everyone wants to make and share their own content, but you shouldn’t limit yourself. One very effective marketing strategy is to partner with other companies that are somehow related to yours but not competitors. Then, post content from each other as a reliable source. Another even more obvious strategy is to post articles and videos that are relevant to your industry or business.
Using the Wrong Tone of Voice
A lot of people say that there’s no tone in text, which is one reason why your meaning may sometimes be misunderstood. While that’s true to a degree, the way you structure your sentences and the words you use can also relay a certain tone of voice. Same goes with the use of occasional emojis and perhaps an exclamation mark here and there. Simply try to keep it casual and friendly at all times.
Not Replying to Enough Questions
There’s a good chance that you’ll get questions on certain social media channels, such as Facebook and Twitter. If your company or page is really popular, you might get too many questions and not be able to keep up. The problem is that customers really appreciate companies that interact with them. It may be impossible to answer every single question, but try to engage with the most pertinent ones.
Not Engaging with Complaints
No company likes to deal with complaints, but it’s part of doing business. If you’re ignoring complaints made about your company on social media, then you’re making a grave error. Not only does this give you an opportunity to win back an unhappy customer, but it will also impress any visitors who read the post. It’s a great chance to wow them with your amazing customer service skills! (Did you catch our tone?)
Copying and Pasting Your Content
Not too long ago, a common and effective strategy for using social media was to post the same information on each platform. With more and more people engaging on multiple platforms, however, this may get tedious if they see the exact same content posted multiple times. You could do this across two social media accounts, but try to vary it as much as possible.
Neglecting the Use of Videos
If you’re not posting video content on your social media platforms, then you’re really missing out! Human beings have always been visual creatures, but today’s consumers are even more so. If you can produce your own videos, this is a great opportunity to focus on your company and its products or services. But, as we said above, sharing videos of relevant content made by others is also a great way to grab attention.
Using Too Many Stock Images
Visitors to your social media account enjoy visuals doesn’t mean you can just throw up any image you want and make them happy. Stock images are basically a thing of the past. Today’s consumers prefer more personally cultivated images and graphics. You can use them every once in awhile, especially if you’re posting a blog and need a relatable image. But aside from that, use them sparingly.
Missing Out on Trending Topics
One of the best ways to engage with customers is to create social media posts about trending topics. However, you definitely need to be careful when doing this. It’s no secret that today’s political climate has put a lot of people on edge. You need to keep that in mind when making posts because you could inadvertently ruffle some feathers, which could negatively impact your reputation.
To Avoid Social Media Mistakes, Contact P3 Agency
P3 Agency handles every facet of digital marketing, SEO, Social Media management, graphic design, and web design in Clearwater and the surrounding communities. If you have any questions about how to avoid social media mistakes or would like a free, no-obligation marketing evaluation, give us a call at 727 474-9064 today.