What are the Best Website Design Tips in 2023?
What are a few website design tips to create a great site in 2023?
Your website is one of your most important commodities in today’s business world. Unfortunately, many companies still struggle with creating a site that is not only user-friendly but will also improve their conversion rate so that more visitors become customers. We’d like to help your business attract more visitors, so our team has compiled some of their favorite website design tips for 2023 that you can implement immediately.
Design a Consistent Look
Creating a consistent design is one of the oldest website design tips in the book, but many companies still don’t follow it very well. Somewhere toward the start of 2023, take a look at all of your pages and make sure that there’s a cohesive appearance as you move from page to page. This should be obvious for your homepage and landing pages, but don’t forget to include your “about us” page, blog, “contact us” page, etc.
Engage Responsive Design
There are days when it can seem like mobile devices have taken over the world. When you consider the fact that so many purchases are made online, that may be a fair assessment. If you haven’t already focused on responsive web design, which allows your website to look and operate as well on a small smartphone as it does on a large desktop, then you’re behind the times. This will make your site more mobile and user-friendly for everyone, which is a huge plus.
Examine your load time
Today’s consumers like everything to be done lickety-split. They don’t have time to sit around and wait for 15 or 20 seconds while your pages load. Some might even be annoyed by a page with a loading time of more than five seconds. This can have a direct impact on your conversion rate, so it’s something that needs your attention. We suggest you use Google Analytics to see how your load times compare and then make the suggested changes.
Enlist the Help of a Chatbot
In the past few years, chatbots have become increasingly popular. This is a simple way for customers to visit your site during off-hours and get answers to various questions. They also allow visitors to request further contact, turning a simple program into a very effective answering service. Chatbots will continue to be more helpful throughout 2023 and beyond as artificial intelligence and machine learning advance.
Turn to the Art of Minimalism
When in doubt, go for minimalism! Seriously. While many companies continue to make the mistake of inundating their customers with as much information and as many images as possible, the more successful ones have begun to drastically cut back. Taking a minimalistic approach with less clutter and less flash will make your entire site look cleaner and more attractive to the average consumer.
Consider Parallax Scrolling
We talked about parallax scrolling not too long ago, and it’s certainly worth a mention when we look at website design trends for 2023. Parallax scrolling works by creating a web page where the background images move more slowly than the foreground. This makes a two-dimensional image look three-dimensional as a visitor scrolls, helping you to achieve a very unique appearance. Check out the website for Firewatch to see an example of what this can look like.
Remove the Constant Ads
Have you ever visited a website to get a piece of news or look at a product that you’re interested in, and you end up seeing ad after ad as you scroll down? It annoys us, too. Consumers understand that certain websites need to either advertise their own products or the products of others that they’ve partnered with to keep their business intact. But, for 2023, you really should back off on this a bit.
Revamp Your Blog Page
Revamping your blog page is one of our favorite website design tips because this page represents a fantastic opportunity to bring customers to your site. This is done with the use of search engine optimization, which will rank you higher in search results on Google and other search engines. There are many different ways that a blog can be organized, which a professional marketing company can help you with.
Experiment with microanimations
If you’re not familiar with microanimations, that’s okay. You’ve probably seen them and not even considered that they might have a name. These are small animations that are taking place somewhere on your page. While it may just seem like a cute thing to do, this small bit of activity makes your page feel more alive without being intrusive whatsoever.
Connecting Social Media Platforms
Businesses simply can’t be very successful anymore without having some kind of social media presence. If you’re not already listing your social media platforms on your website, then you’re missing a golden opportunity. We suggest listing them on your homepage and your Contact Us page. By connecting your website with each social media platform and vice versa, you’re more likely to make connections with potential customers.
Take Neomorphism for a Test Drive
This is another concept that many people probably haven’t heard about. Neomorphism is basically a monochromatic style that uses shadows and subtle color changes to create a clean appearance. The reason why this is a great design trend for 2023 and beyond is because it takes the focus off the background and onto the content, which is exactly where you want it to be.
Nix the Auto-Playing Videos
If you’ve ever gone to a website and been super annoyed that videos keep auto-playing, you’re not alone. It helps when the sound’s turned off, but multiple videos on a website can really bog it down for the end user. We’re not saying that you can’t have any videos at all, because they can sometimes be quite effective. Just make sure that you cut them down and don’t put them on a loop if you can avoid it.
For more website design advice, contact P3 Agency
P3 Agency has helped many companies with web design in Clearwater and the surrounding areas. If you’re in need of any marketing assistance or would like more website design tips, give us a call at 727 474-9064 today.