It’s Time to Learn How to Refresh Your Website
Love it or hate it, your company’s image is now directly influenced by your website. Sadly, many businesses don’t know how to optimize their site to draw in new customers and keep them engaged.
If you want to maintain a healthy brand, then you must learn how to refresh your website at least every few years, although many businesses go through this process every single year. Either way, we’ve put together some awesome tips to help you accomplish a quick refresh.
Now is the time to “click the refresh button” for your website!
Page-by-Page Brand Consistency
Building a great user experience is one of the best ways to improve your brand online. Go through your website page by page and make sure there’s consistency.
Match up the fonts. Use similar colors. Sync the types of images. This may seem like a small thing, but even people who aren’t acutely aware of the consistency will react in a subconscious way.
Add a Blog or Redo the Current One
If your website doesn’t already have a blog, you’re years behind. But that’s okay, because catching up is easy. Websites with regular blog posts look better to Google and other search engines because they like to advertise businesses that appear to be authorities.
And if you already have a blog, go through each page and check for consistency. It’s also a good idea to analyze the blogs that have performed well and emulate their success.
Check Each Page for Good SEO
One of the most effective ways that you can update your website to improve your brand is to pay attention to search engine optimization. Look at each page and see if you can add any new and relevant keywords and/or key phrases to the mix. Even just a few small changes throughout the website can make it a lot easier for you to rank higher on various search engines.
Hire a Copywriter to Refresh Your Website
Most companies don’t have a professional content writer on their payroll, and that’s perfectly okay. Hiring a copywriter to go through your website to give it a refresh with high-quality content and maybe some new sections or blurbs will go a long way to attracting new and existing customers. This is also the best way to ensure consistent and effective search engine optimization.
Examine Responsive Web Design
For better or worse, many of us spend hours per day on our phones and other mobile devices. You always need to consider this when trying to attract potential customers to your site. This is where responsive web design comes into play. This technique simply means that your website looks and functions properly on mobile devices such as tablets and smartphones.
Include social media platforms
Too many companies have a weak or nonexistent social media presence. Sure, maybe they have a Facebook page and Twitter account, but they’re rarely active. If you truly want to improve your brand, you need to interact with the public on social media and integrate those platforms into your website. This essentially means including social media links on relevant pages, such as your homepage and “About Us” page.
Replace any stock images with your own
Can you believe that there was a time when stock images were the norm on nearly every website? To say they’re uncouth these days would be an understatement. Instead of stock photos, today’s website visitors prefer a more personal touch. If you’re not too much of a shutterbug yourself, hire a professional photographer to take pictures of your staff, products, or something that represents your company’s services and use those instead.
Pay Attention to the Calls to Action
Every business knows to place a call-to-action in each blog and email, but too many miss the opportunity to do the same on their website. Go through each page and make sure that your calls-to-action are clear but not overly “salesy” in nature. Visitors will understand that you’re trying to sell your brand and either your products or services. They just don’t want you to come across as a 1980s car salesman.
Contact P3 Agency to Learn How to Refresh a Website
The marketing professionals at P3 Agency know how to refresh a website to improve your brand and bring in more customers. If you have any questions about branding, marketing, or web design in Clearwater or the surrounding areas, give us a call at (727) 474-9064 today for a free website and marketing assessment!