Ramp up your Summer marketing with these tips and strategies!
Believe it or not, but the summer season is fast approaching once again. While this is the time when millions of people are thinking about swimsuits and water sports, business owners are often more focused on making changes that will possibly affect their business during the coming months. The good news is that it’s relatively easy to ramp up your digital marketing strategy by incorporating a few simple techniques. In fact, we’ve sat down and put our heads together to come up with a quick list of our favorite summer marketing campaigntips that you can begin incorporating right now.
Redesign Your Company’s Website
No matter how someone hears about your product or service, or your company itself, they’ll typically search for your website right away to see what you’re all about. This is why the first step in your summer marketing strategy should be to look at each of your web pages and redesign the site, as needed. Also, be sure to check every link for validity, update any outdated images, and check to make sure that the site is mobile-friendly.
Revamp Social Media Platforms
Social media marketing has become a necessity in recent years, which means that you should at least be using two or three platforms at any given time. The platforms you choose will primarily depend on the type of content you’d like to produce such as text, video, images, etc. Before summer begins, take a look at the social media platforms you’re using, revamp how each one is presented, and add any platforms that may be beneficial. Just keep in mind that you’ll need to run each one or pay a marketing company to do it for you, so you may not want to go overboard.
Create Email Newsletter Campaigns
Even though social media has taken the world by storm, email marketing is still a very effective way to promote your business. If you’re looking for an innovative technique to reach out to potential and existing customers, creating a weekly email newsletter will do the trick. You can use these newsletters to make summer season announcements, promote products or services, offer discounts, etc.
Plan Around Independence Day
Independence Day is one of the biggest holidays in the United States, which you should always use to your advantage. Planning your sales and other events around the 4th of July is a great way to bring in new customers and remind previous ones of what you have to offer. A good technique is to create promotions that utilize the American flag, fireworks, and a red, white, and blue theme.
Google Ads and PPC Campaigns
Before summer arrives, take a look at your overall advertising strategy and pinpoint which types of ads are working for you and which could use improvement. Google Ads and pay-per-click (PPC) campaigns have proven to be quite effective, so if you’re a little short on those, consider adding a few to the marketing roster. Even if existing campaigns are working quite well, adding a couple summer-themed ones certainly won’t hurt.
Hold a Summer Photo Contest
With practically everyone sporting a high-definition camera on their phone these days, it’s easier than ever for consumers to snap photos. You can take advantage of this by holding a summer photo contest where the winner receives a free product or service if they submit the best picture. Another great way to use this to your advantage is to hold a photo contest where users incorporate your product or service in some way to win a sizable prize, which provides low-cost advertising.
Plan a Business Collaboration
If your product or service can compliment another business — whether online or local — then you may just find a winning combination. A business collaboration can help two or more companies promote their products and services more effectively, especially since you can share each other’s customer base. This is a quick way to gain new customers that have already proven themselves in your industry or a similar one.
Redesign Your Website’s Blog for Your Summer Marketing Campaign
Blogs are the very best way to utilize content marketing, but many companies don’t take full advantage of what they offer. If your blog is looking a bit old or disorganized, it’s time to get it redesigned. Instead of running it yourself, you should hand it over to a professional marketing team who’s well-versed in content creation and SEO optimization.
Contact P3 Agency for a Summer Marketing Campaign
If you haven’t already created a summer marketing campaign, now’s the time to get it done. The professionals at P3 Agency can help you with web design in Clearwater, in addition to social media, PPC, lead nurturing, and all other marketing needs. If you have any questions or would like a free marketing assessment, give us a call at (800) 515-9422 today.