SEO

Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...

The Future of SEO: What’s Next For SEO in the Coming Years? For many marketers, ascertaining whether they were delivering impressions for the right price in the right channel was an imperfect science. Well, that was until the dawn of SEO. Search engine optimization has enabled marketers to convert browsers...

How do you define your audience’s user intent and mold it into your marketing strategy? Not that long ago, the only thing business owners needed to know about marketing was making sure their weekly newspaper ad made it above the fold. Marketing has changed massively in the last 20 years,...

You may have heard of online reputation management. But what is it, exactly? Are you still unsure that reputation management is important for your good reputation as a business owner? A recent TripAdvisor survey of businesses found that 97% said online reputation management is vital for the survival of their...

Why is online reputation management so important to your business’ reputation? You may have been thinking a lot recently about your marketing plan and how to make sure you and your business remain at the forefront of your customers’ minds. While you have been thinking about potential customers and Google...

Avoid these common SEO mistakes When you designed your first business website for your new company, you may have thrown up one page which detailed your business information. You were probably proud just to have that up. However, today’s business websites are far more sophisticated, and many businesses find that...

How to Succeed in Your Google My Business SEO Goals How do you get your business to the top of local search results? Claiming your listing on Google is a fundamental step when building a local marketing strategy. It helps ensure prospective customers find your business when searching for products...

Google My Business Account-Why You Need It Google is the world’s most visited website, making Google My Business (GMB) a key digital channel for every business with a location. GMB is a fundamental part of any company’s online presence and often the first thing potential customers see when they look...