2023 Digital Marketing trends to Watch Out For
Keep an eye out for these digital marketing trends in 2023
As the new year approaches, many of us are looking forward to celebrating with friends and family after an enjoyable yet perhaps chaotic holiday. As a business owner, it also presents the perfect time to take stock of where your company currently stands and how you’d like it to proceed as we head into 2023. A big part of this is knowing what types of digital marketing trends in 2023 are on the horizon and how to take advantage of them. To give you a head start, we’ve put together just some of the exciting trends that you can expect this coming year.
Revamped Websites
Any time is a great time to revamp your website, but why not take advantage of everything website design offers and really make it sparkle? You could always add some images and redo the homepage, but the best strategy is to start from scratch and rebuild the entire thing. You can even ring in the new year by launching a brand-spanking new website for existing and potential customers to discover.
Google’s Core Web Vitals
People have been using Google’s Core Web Vitals for years, but there are still thousands of businesses that haven’t taken advantage of it yet. If you’re on this list, then you should give it a try. Core Web Vitals allows you to improve your website’s user experience by looking at key factors such as load time, page interaction, content stability, data security, and other details. This will give you a clue as to how you can rank higher in Google search results.
SEO-Focused Content
No matter how many years go by, search engine optimization will continue to be one of the most important digital marketing trends used to garner attention and build your brand. Just a few choice keywords and key phrases can pull in customers who are looking for the types of products or services that you offer. Redoing the SEO on your landing pages is a wonderful way to kick off 2023, not to mention upping your blogging game. Which brings us to…
Much More Blogging
What started off as a personal trend so many years ago has turned into one of the best ways to increase user engagement. Posting a new blog once or twice per week will give you a continuous opportunity to incorporate SEO into your content and bring people to your website. Instead of doing this yourself, turn to a marketing company that will create content that’s fresh, well-written, and informative.
Social Media Expansion
Social media may often seem like a huge distraction, but you simply can’t deny its business impact. We’ve been seeing huge increases in social media usage in recent years, and this trend isn’t slowing down anytime soon.
Now’s the perfect opportunity to reassess your social media platforms to see which ones are working and which are not. Expansion is the key. But, if you decide to delete any, we’d suggest that you replace it with a new one or possibly two.
Responsive Web Design
The way people use their phones was inconceivable just a decade ago. We do everything from transferring money and watching movies to chatting with friends and ordering goods and services. If you want millions of mobile users to potentially engage with your company, then you need to adopt the principle of responsive web design. This will ensure that your website looks and operates the same on all types of devices.
Professional Marketing Team
Since it’ll be a brand new year, why not try a brand new digital marketing strategy by calling on the help of a professional marketing agency? This is a great way to start 2023 off with a bang by enlisting expert help in performing an analysis of your current advertising and branding endeavors. From there, they can institute a series of effective marketing campaigns. The marketing team can also redesign your website, write all of your blog content, and post to your social media platforms as needed.
Podcast or YouTube Channel
If you’re looking for an exciting way to get your company some attention, then you may want to start your own YouTube channel or podcast. Just keep in mind that either of these things takes a great deal of work to grow a dedicated audience. Plus, you should be in the type of business that lends itself to weekly discussions based on your industry or the products or services you provide.
Memorable Experiences
Today’s consumers want to feel more connected to the companies they choose to do business with. As you head into 2023, you should always keep this particular trend in mind. Share memorable experiences that you’ve had as a company, whether it’s volunteering in your community or how your product or service was able to make someone happy. You’ll quickly find that consumers will live vicariously through you and want to reward you for your efforts.
Post-Pandemic Branding
The pandemic may technically still be going on—and we have no idea when it will officially end — but much of the world has been adapting to a “new normal.”
As the year 2023 approaches, many businesses are seizing the opportunity to engage in a sort of brand resurgence. They’re taking stock of how their brand is viewed by consumers and other competitors, determining what changes they’d like to make, and then instituting those changes. If there was ever a perfect time to redefine your brand, this may be it.
Social Media Videos
We’ve been seeing this social media marketing trend coming for quite some time, but it’s finally arrived in full force. We’re talking, of course, about the creation and posting of social media videos. Human beings have always been visual creatures, but today’s audience is looking for easy-to-digest videos over other types of content. If you have the time, energy, and inclination, we suggest that you join this video revolution.
Capitalizing with TikTok
Speaking of a video revolution, TikTok has become the place to be for video content. Even though it’s the new kid on the block, this social media powerhouse has grown to more than one billion active users in just six years. It’s heavily used by younger generations, and with so many people making content and searching for content, it would be a mistake to ignore it. Perhaps the best part is that you can make very short videos and get a lot of attention.
Influencer Collaborations
We’re going to start this one off by stating very clearly that this particular digital marketing trend requires precaution. Getting an influencer with tens of thousands or hundreds of thousands of followers may seem like a great opportunity, but follower count isn’t everything. Some influencers have been known to purchase followers, while others have a follower count that consists of many bots. If you decide to utilize influencer marketing in 2023, do your research and pay attention to actual interactions with their audience.
Uptick in Automation Tools
While it’s true that marketing automation has been around for quite some time, we’re expecting it to be a growing trend in 2023 and beyond. This is designed to specifically go after your target audience without someone at your company being actively involved at all times. Automated marketing campaigns have proven to be quite successful, and it’s much easier than doing the steps in real time. Another popular application of automation has been digital assistants, which can answer questions after hours.
Reputation Management
Reputation has always been important to businesses, but in today’s culture where companies are called out for bad acts, it’s more important than ever. Building your brand isn’t enough anymore. You also need to be active in protecting it.
Marketing agencies can assist you with what’s often referred to as “reputation management.” This basically means that they know how to keep you out of trouble and what to do if you slip up.
PPC + Email Marketing
Businesses are often under the false impression that email marketing isn’t nearly as lucrative as it used to be. This is absolutely false. Going into 2023, it’s clear that email is still an effective way to grow your company.
That being said, the growing trend has been to combine your email marketing with pay-per-click advertising. Embedding PPC advertising into each email is a perfect way to hype up your products or services.
Faster Loading Times
This isn’t so much a trend as an expectation. As technology continues to advance, consumers expect—and often demand—fast information at their fingertips. If your website is taking more than two seconds to load, then you need to speed that up.
Yes, it sounds a bit silly, but this is the reality of today. If you don’t know how to do this yourself, enlist the help of a professional marketing agency that also deals with web design.
For more information on digital marketing trends in 2023, contact the P3 Agency
P3 Agency stays aware of all digital marketing trends. The ones we listed here are some of the most prominent, but there are plenty of others that we can expect in 2023 and beyond. If you have any questions about marketing or web design in Clearwater, or would like to schedule a free, no-obligation marketing evaluation, give us a call at (800) 515-9422 today.