Review your annual marketing plan before 2023!
It’s that time of year again! No, not for New Year’s resolutions like hitting the gym that we’ll forget about in a few weeks and then curse ourselves for the rest of the year. We’re talking about creating your company’s annual marketing plan for 2023.
The good news is that our marketing team is here to help you get started. Let’s go over how you can create a marketing plan that will knock everyone’s socks off, including your own!
Prepare Your Annual Marketing Plan
Before you get down to the nitty gritty, you need to devise an overall annual marketing plan for 2023 that will serve your company’s best interests.
Here are five ways to make that happen:
Identify Your Growth Initiatives
If you attempt to create a 2023 marketing plan around either unclear or unknown business growth initiatives, you’ll likely be on a path to failure. Check with your department heads and decision makers for input on what the company’s vision should be for the coming year and beyond. Gather up all of this information and then use it to heavily influence your marketing plan.
Set Specific Goals and Benchmarks
Deciding on marketing goals and benchmarks can be very difficult, but it’s something that you’ll need to lock down. First and foremost, you need to be realistic about what you can achieve. Then, define how your company’s marketing progress will be measured, such as through conversion rates, ROI, MQL and SQL percentages, etc. Remember to be as detailed as possible.
Be Honest About Your Finances
When planning your marketing budget for 2023, be sure that you’re honest about your company’s finances. There are many different types of marketing opportunities available to you, some of which may be out of your reach. One of the best strategies is to hand over your budget to a marketing agency, which will stretch your marketing dollars as far as possible.
Compare Marketing Channels
Break down each of your marketing channels for the past year and compare their success. You can divide them between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). MQLs include things like educational blogs and speaking engagements that can lead to indirect sales, whereas SQLs focus on direct sales efforts such as Google Ads and sales-centric blogs. Going forward, you should have a healthy dose of both.
Compare Marketing Campaigns
The information that can be gleaned from past marketing campaigns will often prove to be very helpful. By comparing campaigns done in 2022, you can figure out which ones should be redone, reworked, or abandoned in 2023.
Just be sure not to repeat every campaign each year. Definitely mix it up a bit so that consumers can see a variety. You might discover something spectacular along the way.
Tips to Implement Your 2023 Plan
There are dozens of strategies you can use to make your annual marketing plan a success. We’re going to get you started with five of our favorite marketing tactics:
Check Out Your Social Media
Social media has become such a huge part of marketing that it can often make or break a business. Take a look at which social media platforms you’re using and determine which ones have proven useful. If you have low performance on a specific platform but you realize that you’re not using it properly, then you need to step up your game.
Put Money into Social Media
One way you can step up your social media game is to put a little more money into it. The best strategy is to hire a professional marketing company that will routinely post to each platform and interact with current and potential customers. You might also want to spend a little money producing videos to get more attention.
As Needed, Redesign Your Website
Every year is a great time to revamp your website. Not too long ago, we covered website trends such as parallax scrolling that will completely transform how your site is viewed by new and potential customers. That being said, even small changes like switching out images and changing the layout can make a world of difference.
Examine Your SEO Practices
We simply can’t talk about search engine optimization enough. Although algorithms have changed over the years, this continues to be a very important aspect of everything you do. In addition to using relevant keywords and key phrases on every landing page, you also need to use them in emails, social media, blogs, and other content.
Add a Blog to Your Website
If you haven’t already added a blog to your website, now’s the time. Blogs are a wonderful way to provide customers with information that will draw them to your site. Many companies don’t have time to post a weekly blog, but luckily, marketing agencies can take this off your plate.
Contact P3 Agency to Help Develop an Annual Marketing Plan
The marketing team at P3 Agency can help you create an annual marketing plan for 2023 that will help you achieve your business objectives. Whether you’re looking for web design in Clearwater or any type of digital marketing service, give us a call at (727) 474-9064 to get a free marketing assessment.