A few tips for logo design. One of the essential things new business should think about is branding. Branding serves as the foundation for your company as it helps you establish your identity, which will set you apart from your competitors. Given this, creating a logo will be one of...

How does your website fair against the highest converting websites? Competition is intense in the business world today. Establishing an online presence is no longer an option but a necessity. Nowadays, the goal is not just to build a well-designed website but to build the highest converting websites, since these...

Does your website help your customers have a good experience? In today’s digital age, brands focus on providing an outstanding website customer experience to keep users engaged. Nowadays, the very first contact of a customer with your company is most probably through your website. They learn about your products, programs,...

Are there results and metrics you can track after a brand refresh? Whenever marketers see their sales drying out, they perform quick Google searches such as “marketing services,” “free marketing assessment,” “lead generation,” “website design,” “free marketing resources” and other related searches. Another popular search by most marketers is “brand...

What is Swag? Back in the pirate days, swag was a term for treasure. Today, the word is actually an acronym for “Stuff We All Get.” This originated from the dot com years when the popularity of these giveaway items as promotional mechanisms really soared. Another name for this swag...

Effective holiday marketing ideas to boost your holiday sales! Folks, tis’ the season to deck the halls and have a ball! The holidays are right around the corner, and everyone is busy buying gifts for themselves and their loved ones. This is your time to go to town on marketing...

Facts tell but stories sell! How does this work for video marketing? Well, I can’t give you an exact answer, but I can share my perspective and how vital both are in creating a video that promotes your business or nonprofit, your products, your services, and your place in the...

What is a website assessment and how does it benefit your website design? Every business, big or small, has some sort of a presence on the web today. This means that standing out from the competition and coming across as unique is necessary if you want to be your customers’...