Can reviews be SEO optimized? As we’ve discussed here many times before, search engine optimization (SEO) is an essential part of marketing because it draws people to your website by improving your search rankings. When we refer to SEO, we typically spend time talking about the use of keywords and...
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Keep an eye out for these digital marketing trends in 2023 As the new year approaches, many of us are looking forward to celebrating with friends and family after an enjoyable yet perhaps chaotic holiday. As a business owner, it also presents the perfect time to take stock of where...
Why should you begin planning to redesign your website for 2023. Business websites are no longer a novelty. They’re now an absolute necessity if you want your company to be taken seriously and connect with your target consumers. The problem is that a lot of businesses don’t have an effective...
Is your website slow on mobile? Here are a few tips to speed your website up. It’s just a regular day, except that you notice that website visitors seem to be dropping like flies. You decide to check your analytics to see the Google Core Web Vitals only to discover...
A few website design trends to freshen your website. If there’s one basic rule for web design, it’s that styles and preferences are always changing. Each year it seems that consumer activity is somewhat redefined, which means we must tweak our SEO (Search Engine Optimization) and other website attributes. Today,...
Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...
The Future of SEO: What’s Next For SEO in the Coming Years? For many marketers, ascertaining whether they were delivering impressions for the right price in the right channel was an imperfect science. Well, that was until the dawn of SEO. Search engine optimization has enabled marketers to convert browsers...
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How to develop a sound marketing strategy for your small business. Owning a small business comes with a huge set of challenges, but few are more perplexing than learning how to create a digital marketing strategy that will properly grow your business and speak to your target audience. While there...