A Tale of Two Copies When it comes to how much text should be included in homepage design, people are often divided into two camps. The first believes that brevity is best, in large part because much of today’s online audience has low attention spans and are going to skim...
A few website design trends to freshen your website. If there’s one basic rule for web design, it’s that styles and preferences are always changing. Each year it seems that consumer activity is somewhat redefined, which means we must tweak our SEO (Search Engine Optimization) and other website attributes. Today,...
Why TikTok has become one the most important social media platforms to market on. As social media platforms go, TikTok has become an absolute beast in just a few short years. It has transformed itself from the “little platform that could” into a behemoth. TikTok provides incredible marking opportunities for...
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Was your website designed with these common mistakes? Websites are necessary components in today’s business world, and you’d think that businesses would’ve perfected their design by now. The truth, though, is that many companies still struggle with creating a good user experience for their website visitors. Luckily, we’re experts in...
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Monitor Competitor Marketing: How to Effectively Track Your Competitors No business operates in a bubble. Every business operates as a functional part of the larger global market as well as smaller local markets. For this reason, it’s important to understand what you’re up against and what your competitors are up...
Video Content Marketing: A Must-Have Tool To Win Your Market’s Attention Video is everywhere you look. People are watching more videos than ever before, making video the primary way the world consumes content. No other media format is quite as effective as video for educating, entertaining, generating leads, and converting...
Top 6 Tips to Increase Your Social Media Following Social media offers multiple ways to connect with your audience. As a tool, it has completely changed the way consumers engage with businesses. Brands have responded to this trend by investing resources into social media marketing, messaging applications, and private networks...
How do you define your audience’s user intent and mold it into your marketing strategy? Not that long ago, the only thing business owners needed to know about marketing was making sure their weekly newspaper ad made it above the fold. Marketing has changed massively in the last 20 years,...
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