Prepare your website for Google Core Web Vitals. SEO trends are constantly evolving over time, and to stay ahead of the competition, you must be aware of all the latest trends. This 2021, Google Core Web Vitals are set to become a new ranking factor for web pages. Specifically, they...

How will Core Web Vitals affect small businesses? Marketing has become more challenging in today’s digital age as more businesses enter the online space. One of the notable differences between traditional marketing and digital marketing is that the latter allows small businesses to compete with larger businesses. With a responsive...

Are there results and metrics you can track after a brand refresh? Whenever marketers see their sales drying out, they perform quick Google searches such as “marketing services,” “free marketing assessment,” “lead generation,” “website design,” “free marketing resources” and other related searches. Another popular search by most marketers is “brand...

What is Swag? Back in the pirate days, swag was a term for treasure. Today, the word is actually an acronym for “Stuff We All Get.” This originated from the dot com years when the popularity of these giveaway items as promotional mechanisms really soared. Another name for this swag...

How to improve local SEO for your business. With many businesses facing difficulties during this past year, high-quality and reliable marketing techniques have become absolutely invaluable in maintaining a healthy customer base and desirable profits. Although many businesses have taken a national or even international position in recent years due...

What are some common email scams all businesses should be aware of? Although email scams haven’t exactly become a daily part of our lives, they crop up with enough regularity that protecting yourself from those trying to rip you off has become an important issue. Although consumer email scams get...

Whether you’re a small local retailer or you head a major business with multiple satellites, strategizing effectively forms the core of your success. Now, with the ongoing COVID-19 pandemic, properly strategizing is more important than ever. What sells, who does it sell to, what is the competition doing – all...

Effective holiday marketing ideas to boost your holiday sales! Folks, tis’ the season to deck the halls and have a ball! The holidays are right around the corner, and everyone is busy buying gifts for themselves and their loved ones. This is your time to go to town on marketing...