You may have heard of online reputation management. But what is it, exactly?
Are you still unsure that reputation management is important for your good reputation as a business owner? A recent TripAdvisor survey of businesses found that 97% said online reputation management is vital for the survival of their companies.
Ninety-eight percent of business owners said they follow their social networks for positive content and word of mouth. They also follow negative reviews and negative content. Business owners say that reputation management is one way they can ensure the security of their business online and in person.
If you are asking yourself, “What is reputation management?” Keep reading for an explanation of what reputation management is and why it is an essential component of your business.
What Is Reputation Management?
To understand what reputation management is, you must first know how people review your business. In the past, you would have received an in-person comment or a letter.
These reviews would be both positive and negative. Now, over 80% of customer service reviews are done online, either through social media or via platforms such as Google, Yelp, and Yahoo. There are also review sites for specific businesses or products.
Review management comes down to this: between 60% and 75% of consumers say they read customer reviews of a business or product. If they see positive reviews, customers are far more likely to call or visit your business.
What Is Reputation Management as a Strategy for My Business?
Many businesses fail because they don’t ask what reputation management is. Good businesses that manage their online reputations well first conduct an online review of their business through online searches. When you search for your business online, you are hoping to see some great positive reviews right up at the top of the search engine page.
This is called SEO optimization, which means that your business uses keywords that your potential customers will put in their search bars when they are searching for goods and services.
Reputation management strategies involve using constant review management practices. They emphasize all the positive aspects of your company and downplay negative reviews. You want positive reviews to be at the top of any search for your company. “What is reputation management?” can be answered through the power of positive reviews.
How Can I Make Sure I Have Good Review Management?
So, what is reputation management? Reputation management involves making sure you stay on top of all your customer management traffic online.
You may want to do it yourself, or you can use reputation management software. Some business owners find it easier to hire an online review management company. If you hire an online review management company, you can rest assured that someone is looking out for your company’s online reputation.
How the P3 Agency Manages Online Reputations
If you are looking for a great online reputation management company or you are looking for web design in Clearwater, you need to have a look at what we can offer you here at the P3 Agency. We offer marketing strategies, brand design and management, and SEO strategies to help your company move forward.
One of our main services is to ensure all our clients’ online reputations are monitored. Any negative reviews are captured before they can be posted to search engines and social media.
Interested? Contact us today to schedule a free marketing assessment. This includes a review of your current online reputation management.
