11 Common SEO Mistakes You’re Probably Making on Your Website
Avoid these common SEO mistakes
When you designed your first business website for your new company, you may have thrown up one page which detailed your business information. You were probably proud just to have that up. However, today’s business websites are far more sophisticated, and many businesses find that between 50% and 75% of their business happens online.
Your business may be even more e-commerce than others—you may not even have a brick-and-mortar store. Whether you are a settled brick and mortar business, or an online store, you need to make your webpage fabulous to attract customers, which means you need to brush up on your SEO skills and not make common SEO mistakes.
Here are some SEO mistakes to avoid in 2022:
1) Don’t Have Gaps in Your Digital Marketing and Quality Content
One of the largest SEO mistakes to avoid in 2022 on your website is in your SEO optimization strategy. You want to make sure not only that your website is high in search results, but that your business is higher ranked than your competitors. One way to help your business is to make sure your SEO strategy includes competitive keywords your competitors use on their website to help drive more traffic to your site.
This is accomplished by developing SEO-optimized content containing these keywords and variations of the keywords to provide an education to readers about your products, services, or industry.
2) Don’t Avoid Long Tail Keywords
You want to make you’re your local SEO strategy includes long tail or long description keyword research. The more specific your anchor texts are in describing your business in keyword-stuffed phrases, the higher your business will appear in searches. You should also start to see your search volume and start ranking rise. The more customers visit your site, the more your business’ sales will increase.
3) Don’t Think Traffic Is All You Have to Worry About
Another of the SEO mistakes to avoid in 2022 concerns the emphasis on traffic to your webpage. Traffic is one factor in your business success. You want to show up as high as possible in Google searches; however, ranking factors for your business can include user experience and CRO (conversion rate optimization).
Your users’ experiences on your website will keep them coming back, but the conversion rate for your business from prospective customer to customer gets you to a revenue stream.
4) Your Links Stink
Think about this SEO mistake to avoid: You have a perfect link to one of your blog posts that has gotten a lot of great traffic to your site. You post it on your site, only to discover the link to your blog post isn’t live. You need to make sure all your internal, external, and social media links work perfectly.
5) Other SEO Mistakes to Avoid in 2022
Here are a few other SEO mistakes to avoid in 2022. Keep these in mind to grow your online business as quickly as possible.
- Optimize: Be sure that you are optimizing your images on your website, so your site looks crisp, professional, and well thought out.
- Keep Your Content Interesting: Keep refreshing your content weekly or monthly to ensure people return to your site. An SEO expert will be able to help you plan your content wisely.
- Don’t Repeat Or Duplicate Content On Your Site: You need a constant stream of fresh content. When you repeat the same articles, information, or content across all of your pages, your customers will get bored and move on.
- Change Out Graphics: You’ll want to keep your logo and branding consistent throughout your web design, but you can always change out fonts, graphics, and photos on your site.
- Keep Targeting Your Keywords: Your keyword research needs to be constant, because the consumer keyword emphasis changes based on need, season, and changes in the language.
- Don’t Focus All of Your Attention on Search Engines: This may be the perfect time to hire some help with your SEO services, because you need to focus on your business, not the number of keywords you used in a social media post. All of your content should be written for human eyes, not just for search engine rankings.
- Don’t Forget to Try Something New: Many business owners are afraid to try anything new on their webpages out of fear their customers won’t return. Instead, why not incorporate some fun elements, such as polls or raffles, onto your website or social media feeds? You and your customers reap the rewards!
Contact the P3 Agency for SEO Optimization and Content Development Services
Web design and websites can be easy to navigate for business owners, but there are lots of people around who can help keep your business on track. If you aren’t sure how to make changes to your web design, or you need an SEO expert, why not contact the P3 Agency today?
Our team has over 30 years of experience with website design, SEO Optimization, social media management, and more. Contact us today to schedule a free marketing assessment and SEO review!