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What Exactly Are Backlinks, Anyway? The term backlinks gets bandied about quite a bit, but not all businesses understand what they are. The good news is that it’s a very simple concept. Backlinks simply refer to links on one website that send you to another website through the use of anchor text. The external links take customers directly to your website, which helps... Read More →

Responsive Web design: why is it important to your digital marketing strategy? Responsive web design (RWD) refers to the technique used to ensure that a website appears and functions very similarly across all types of devices and screen sizes. This is very important because it means that a potential customer will be able to use your site regardless of how they choose to access... Read More →

How to create relevant videos for your digital marketing campaigns. Given the fact that humans are such visual creatures, video content marketing has become one of the most influential tactics for thousands of businesses and individuals. It’s a great way to introduce your company to potentially millions of customers and keep their attention as you produce more content.... Read More →