You may have heard of online reputation management. But what is it, exactly? Are you still unsure that reputation management is important for your good reputation as a business owner? A recent TripAdvisor survey of businesses found that 97% said online reputation management is vital for the survival of their...
Why is online reputation management so important to your business’ reputation? You may have been thinking a lot recently about your marketing plan and how to make sure you and your business remain at the forefront of your customers’ minds. While you have been thinking about potential customers and Google...
Avoid these common SEO mistakes When you designed your first business website for your new company, you may have thrown up one page which detailed your business information. You were probably proud just to have that up. However, today’s business websites are far more sophisticated, and many businesses find that...
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How to Succeed in Your Google My Business SEO Goals How do you get your business to the top of local search results? Claiming your listing on Google is a fundamental step when building a local marketing strategy. It helps ensure prospective customers find your business when searching for products...
Google My Business Account-Why You Need It Google is the world’s most visited website, making Google My Business (GMB) a key digital channel for every business with a location. GMB is a fundamental part of any company’s online presence and often the first thing potential customers see when they look...
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A Monthly Newsletter-Why It’s Important for Your Business Newsletters have been around for centuries. The only difference is that clerks are no longer hand-copying them onto folded paper as they did in the 1600s. Today, newsletters are an important component of effective email and content marketing. They continue to be...
Content Marketing Plan-7 Secrets on What You Need to Do to Get the Job Done In a lot of ways, your website content plan is the crux of digital marketing. With the ease of accessibility the internet affords, it’s much easier to create an audience and reach prospective customers than...
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Google Ads guide: Creating and Using Google Ads If you’re not advertising on Google, you’re definitely not taking advantage of every tool in your digital marketing toolbox! Creating Google Ads campaigns is a relatively simple process that can give your company huge gains. Today, we’re going to provide you with...