Responsive Web design: why is it important to your digital marketing strategy? Responsive web design (RWD) refers to the technique used to ensure that a website appears and functions very similarly across all types of devices and screen sizes. This is very important because it means that a potential customer...
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How can you improve your website’s loading speed? How can this help improve your website’s SEO value? Whether you’re a business that’s clamoring to make a name for itself or you’ve been around for several decades, you simply can’t ignore the power of having a website. Of course, if that...
How do you apply SEO to YouTube content? It seems like every week we come across a business that’s made dozens or perhaps hundreds of YouTube videos, yet when we ask them what steps they’re taking to optimize their search engine results for the platform, they have no freakin’ clue....
Ramp Up Your Summer Marketing with These Tips and Strategies! Believe it or not, but the summer season is fast approaching once again. While this is the time when millions of people are thinking about swimsuits and water sports, business owners are often more focused on making changes that will...
What is On-Page SEO Vs. Off-Page SEO? Many business owners don’t realize that search engine optimization (SEO) is split between on-page and off-page SEO. On-page SEO is the optimization of individual web pages to help them with search engine rankings. Off-page SEO refers to improving the position of a website...
How to Measure the ROI of SEO Effectively Marketing campaigns have a lot of moving parts. Many of those parts consist of the actions being taken to draw traffic to your website and, with a little luck and a lot of persistence, turn into full-fledged customers. An important post-campaign element...
It’s Time to Learn How to Refresh Your Website Love it or hate it, your company’s image is now directly influenced by your website. Sadly, many businesses don’t know how to optimize their site to draw in new customers and keep them engaged. If you want to maintain a healthy...
How long does SEO take to produce “results?” Search engine optimization is an absolute necessity if you want your business to succeed online and in the real world. It’s always a primary function of every marketing strategy, yet there’s a lot of mystery surrounding it. Many companies seem to think...