What Exactly Are Backlinks, Anyway? The term backlinks gets bandied about quite a bit, but not all businesses understand what they are. The good news is that it’s a very simple concept. Backlinks simply refer to links on one website that send you to another website through the use of...

Responsive Web design: why is it important to your digital marketing strategy? Responsive web design (RWD) refers to the technique used to ensure that a website appears and functions very similarly across all types of devices and screen sizes. This is very important because it means that a potential customer...

How to create relevant videos for your digital marketing campaigns. Given the fact that humans are such visual creatures, video content marketing has become one of the most influential tactics for thousands of businesses and individuals. It’s a great way to introduce your company to potentially millions of customers and...

How can you improve your website’s loading speed? How can this help improve your website’s SEO value? Whether you’re a business that’s clamoring to make a name for itself or you’ve been around for several decades, you simply can’t ignore the power of having a website. Of course, if that...

How will AI-generated content affect Website Development and SEO? Unless you’ve been living under a rock for a while (and we don’t mean the muscle-bound Rock from movies like Jumanji and Black Adam), you’ve probably noticed a lot of scuttlebutt about content being generated by artificial intelligence. Much of this...

Why You Shouldn’t Buy Certain Domain Names? Buying a domain name is one of the first steps to starting your own website. It’s also a very big decision because this is the domain name that potential customers will use every time they want to visit your website. Choose wisely, and...

Video Marketing Consistency Hi there, business owners! In today’s digital town square of social media, video is more important and valuable than ever. Videos are the best way to connect with customers, build trust, and generate new business. My name is Taz. I founded X Creative, a video production company...

How do you apply SEO to YouTube content? It seems like every week we come across a business that’s made dozens or perhaps hundreds of YouTube videos, yet when we ask them what steps they’re taking to optimize their search engine results for the platform, they have no freakin’ clue....