What Is a Drip Marketing Campaign? Drip marketing is a form of digital marketing where material is sent to prospective customers steadily over a specified time period. In other words, marketing materials “drip” to potential leads. In the past, this was primarily done through the use of direct mail campaigns,...

How is search engine marketing related to digital marketing? You can’t survive as a business today without a robust online marketing strategy. This strategy must consist of website design, social media platforms, content creation, consumer interaction, and many other elements if you want to be taken seriously in today’s marketplace....

How to develop a sound marketing strategy for your small business. Owning a small business comes with a huge set of challenges, but few are more perplexing than learning how to create a digital marketing strategy that will properly grow your business and speak to your target audience. While there...

Do you know the different types of social media marketing services? Social media has not only become an integral part of a company’s online presence, but part of its livelihood as well. The problem is that many businesses don’t take full advantage of the opportunities and have no idea where...

Email marketing is still a powerful tool in marketing cmapaigns today. There have been many types of exciting marketing opportunities cropping up in recent years, which has led some businesses to abandon emails as part of their marketing strategy – and that’s a huge mistake. Despite the advent of social...

Benefits of Using SEO for Small Businesses If you want your company to succeed in today’s business environment, then you must make Search Engine Optimization (SEO) part of your marketing strategy. The more effort you put forth in improving your search engine rankings, the faster you can celebrate new business....

What social media platforms should you focus on in your marketing campaign? Social media has taken the world by storm, but it’s not just for posting cat videos and sharing memes anymore. These days, businesses are harnessing the incredible power of social media for marketing campaigns and everyday interaction with...

How to Build an E-commerce website. If you have a product to sell and are looking for a way to meet the needs of your customer base directly, then designing an e-commerce website is the way to go. Of course, you’re going to need to understand the process involved if...