Home » Blog » Why is Email Marketing Important for Small Businesses?

Email marketing is still a powerful tool in marketing cmapaigns today.

There have been many types of exciting marketing opportunities cropping up in recent years, which has led some businesses to abandon emails as part of their marketing strategy – and that’s a huge mistake. Despite the advent of social media, clickable ads, and other options, email marketing for small businesses continues to be important.

When done properly – especially by a professional marketing team – email marketing campaigns can take a small business to new heights. Let’s take a look at some of the benefits that you’ll receive from adding email marketing for small businesses to your strategy.

Keep Customers Informed

If you want your business to be continuously successful, then it’s important that you keep both existing and potential customers informed. Email is a simple way for you to let everyone know what’s going on with your company. Whether it’s a new product launch, special discounts, an upcoming event, or a recent milestone. This will help keep you in mind when they need your types of products or services.

Most People Have Email

Email has become one of the most common forms of communication. Although not every single person on the planet has email or uses it on a regular basis, these people are few and far between. Not only does this make email an effective form of marketing, but it’s become an essential way of doing business for companies of all shapes and sizes. In fact, many people have multiple email addresses these days, which makes the process even easier.

Real-Time Engagement

There are many types of marketing options available, but some of them rely on a “wait and see” sort of philosophy. Although not everyone opens their emails right away, many people will open them almost immediately because they get a notification that a new message has been received. Even if they wait for a little bit, this level of real-time engagement is difficult to match unless you’re speaking to someone in person.

Email is Effective in Increasing Sales

With email marketing, you can easily integrate calls-to-action that are simple and direct. This not only allows you to advertise a product or service, but it also instructs customers on what they need to do next in order to obtain it. This is a big reason why email marketing has proven so successful in increasing sales for small businesses without a large expenditure.

Cost-Effective Solution

There are many strategies you can use to save money in your marketing budget. But few of them can rival the cost-effectiveness of email marketing for small businesses. While you may want to pay a professional to create emails that are more likely to initiate a response, the actual sending will cost mere pennies. This makes it one of the best ways for a small business to advertise and gain customers. Couple that with a reliable ROI (return-on-investment) and it’s something you simply can’t do without.

Emails Typically Get Opened

Although you may feel as if you sometimes receive too many emails on any given day, the truth is that this isn’t a problem for many people. In fact, as long as you’re not sending multiple emails to the same customers on a daily basis, most of them will be opened. Emails continue to be one of the least intrusive ways of communicating and advertising to existing and potential customers. If you’re concerned, you can give them the option of receiving a weekly summary email.

Allow for Targeted Messaging

While marketing to everyone under the sun all at once can certainly help a small business get noticed, the truth is that focusing on your target audience is always better. The beauty of email marketing is that you can create different email lists that will each focus on a different type of customer. This is especially useful when you need to target past customers who are more likely to be interested in a follow-up product.

Improve Brand Awareness

Small businesses have a tendency to underestimate the power of brand awareness because they don’t think it’s as important for them as it is for larger businesses. However, giving your brand a voice and image right from the get-go is one of the most effective things you can do for your success. Email marketing for small businesses is a wonderful way to get your brand out to hundreds or thousands of people all at once and start building it up.

Increase Traffic to Your Site

Many small businesses spend money on website design only to have much of it go to waste because nobody is visiting the site. There are many different ways to increase traffic to your site and email marketing is definitely one of them. Even if a recipient isn’t interested in exactly what you’re offering at the time, he or she may be inclined to check out your website to see what you’re all about.

Easy Performance Tracking

There are many different types of email performance tracking tools that will let you know how effective each campaign has been. They can track information such as delivery rates, click-through rates, bounce rates, unsubscribe rates, and more. This will allow you to figure out which email marketing tactics are working best. You can see where you need to make improvements to increase engagement.

Optimized for Mobile

It’s no secret that the majority of today’s consumers are conducting business on their mobile devices. Optimizing your emails so that they can be properly read on smartphones and tablets is no longer a choice – it’s an absolute must. There are online tools that can help you make sure that the emails will appear, but if in doubt, you can leave it to a professional marketing agency.

Contact P3 Agency for Email Marketing for Small Businesses

Email marketing for small businesses has proven to be an effective strategy. The P3 Agency can help you with email marketing, social media marketing, campaign creation, and web design in Clearwater, just to name a few. If you have any questions or would like a free marketing assessment, give us a call at (800) 515-9422 today!

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