Social Media Marketing (SMM). How can we break that up into layman’s terms? Well, social can be defined as a conversation between you and your audience and media is the outlet through which you have this conversation. But not media in the old sense that we used to talk about; media now describes the platform for interacting and relationship building, online. And marketing? Well, you know what that is, that’s why you’re here.
Social Media Marketing means marketing to your specific target audiences using Social Media platforms such as Facebook, Twitter, LinkedIn, Blogging and so much more. So, why would you want to spend time developing a Social Media Marketing Campaign?
Why Social Media Marketing
Well for one, your potential customer is likely a Social Media user. For example, according to Facebook, it has more than 800 million users….and counting.
Did you know that more than 50% of these active users log on to Facebook in any given day? That’s your potential customer just waiting to be engaged in a place they voluntarily socialize in, on a daily basis. And each of these users have 130 friends on average that they influence and talk to. Wow!
A Major Finding according to SocialMediaExaminer.com states that the top benefits of social media marketing is generating more business exposure as indicated by 88% of marketers as well as increased traffic (72%) and improved search rankings (62%) for a major advantage.