Does your website help your customers have a good experience?
In today’s digital age, brands focus on providing an outstanding website customer experience to keep users engaged. Nowadays, the very first contact of a customer with your company is most probably through your website. They learn about your products, programs, and solutions through it, making user experience (UX) a critical consideration for web designers.
Users are more likely to have a bad time if they encounter issues like inefficient navigation and slow-loading web pages or blog posts while browsing your site. Thus, your goal is to minimize these issues as much as you can. Wondering whether your site is designed to offer a quality website customer experience? Check out the top factors that make up good UX, so you can determine what areas you may need to work on.
Factors Affecting Website Customer Experience
1. Organized Design
You may know by now that good web design includes visual appeal, but that is not the only factor to examine when designing a customer-focused site. The easiest, most customer-friendly websites are simple and make good use of white space. Many company owners are eager to share many high-quality pictures of their ventures or goods — and they should, but there is a proper way to do so.
When designing your pages, you do not need to cover every square inch of your website with images. Doing this defeats your purpose and leads to image overload. Instead, make it more organized by placing images in an easy-to-navigate gallery to present them neatly to customers.
2. Frictionless Navigation
Your customer effort score (CES), which determines the effort a customer must expend to do business with a company, is an important metric to assess. Essentially, it says that the more effort required, the less likely a customer is to do business with a company. Your customer will not waste much time trying to find out how to navigate or understand your site if it looks amazing but is difficult to navigate or understand.
Use a simple menu so even the most unfamiliar users can navigate your site. Customers will not stay long on a website or feel inclined to purchase your products or services if they cannot find their way around. Similarly, make sure you have an easy-to-find and use search mechanism. Simplicity and ease of use increase customer satisfaction by making it easy for users to find what they want.
3. Clear Messaging
Your site’s language and content should make it easy for users to locate tabs, sites, and other areas to find what they are looking for. When creating content, remember to stick to essential details and simplify them to make sure people can read and understand what you are saying.
While Google may reward you for having plenty of relevant content on your page, you may lose points if it is not scannable and easy to read. UX is a key ranking factor, so having a high bounce rate due to irrelevant or poorly structured content will significantly hurt your rankings.
4. Optimized for All Platforms
After Google’s mobile-friendliness update, the search engine has placed a greater focus on page experience because the way your content appears on mobile devices is just as critical as how it appears on a desktop or laptop. A responsive site design is a must if you want to capture as many customers as possible, especially since the majority of internet users use mobile devices.
5. Strong SEO in Website Customer Experience
Search engine optimization (SEO) is instrumental to improving your website customer experience. If a customer cannot find a company or brand after making a search query online, there will likely be no interaction between the brand and the customer. With the right SEO practices in place, you can ensure that relevant content is indexed so that when a customer uses Google to find information, they will find your website.
6. Page Loading Speed
Today, customers no longer accept websites that take a long time to load. Slow loading pages can easily make users impatient and create a terrible online experience, making it critical to optimize your pages to load more quickly.
Additionally, your page loading speeds significantly impact on how Google rates a website in its search engine results pages (SERPs). Remember that every point in the customer journey can leave a lasting impression on the end-user, so you must not ignore these stages. Regardless of whether the customer is simply browsing, researching a product, or placing an order, your site experience can affect their decision.
Customer feedback is an important part of any great website, particularly in the service industry. Honest customer testimonials demonstrate your work’s excellence and help give your business the human appeal that prospective customers seek.
While you may want to keep only the best customer reviews, it is best to show users authenticity and trustworthiness. The goal is not to get perfect reviews but to show users how reliable you are. By keeping negative reviews and responding appropriately, users can make more informed decisions and determine the worst-case scenarios to anticipate.
Do you want to show feedback from other websites, such as Google or Yelp, on your site? You can easily find applications and tools that collect customer feedback and reputation management from all over the web and present them in a clean format with your company’s branding.
Consider this scenario: A customer visits your website and decides to send you an email for more details, but they cannot find your contact information. Because of this, the company misses out on a potential lead or sale.
Make it simple for your customers to reach you by including your contact information prominently on your website. Not everyone communicates the same way, so the most important options are email and phone. You can also have a Facebook chat connection or live chat option, if possible.
If you have an online store, make it a point to invite potential customers to visit your site. One of the keys to a positive website customer experience is effective communication, so it should be easy for users to reach and contact you.
Improve Website Customer Experience With P3 Today
Nailing your website customer experience is a must to keep customers interested in what you have to offer. Your website serves as the initial point of contact in the online space, so you have to make sure to address their common pain points.
Need help with your web design in Clearwater and other marketing aspects to improve the overall site experience? We can help assess your site and determine what practices will best create a better UX. Contact P3 Agency today at 1 800 515 9422 to get started with a free marketing assessment!