When crafted with care and optimized for user experience, a website can provide businesses with nearly limitless growth. When poorly planned, a website can drain your business’ resources and drag your brand through the mud. Where would you say your website falls on the spectrum?
If your heart’s in the right place, but you’re not sure how to take your creative marketing to the next level, don’t worry. It’s not hard to find the best website design for your business and brand! All you need to improve your website is a little insight and some simple website design inspiration from the pros.
“Web design allows me to not just create a design but craft an experience. With every project, I aim to create an experience that is engaging & easy to use while also designing a beautiful interface that helps to further convey a brand. One of my favorite aspects of the process is getting to meet with the clients and create something that is uniquely them.” – Alicia – Assistant Art Director at the P3 Agency
Carefully Comb Out Eyestrain
In an effort to get as much valuable information out there as possible too many websites throw down banners, pop-ups, multiple different colored sections all in a single landing page. Sensory overload is a real issue, and it scares off the vast majority of shoppers. Modern online buyers want quick, efficient transactions. If they’re looking to learn more about your business or product they need information that is easy to find, easy to digest, and easy to act on.
If you’re looking to streamline the buyer’s journey on your website, consider these tips for website design inspiration:
- Use larger fonts
- Ensure plenty of whitespace between elements
- Stay true to color theory
In general, best website design practices have been moving more and more toward being clean, simple, and eye-catching.
Convey Your Brand’s Personality with More Creative Design Elements
Many companies strive to build out web designs that are somewhat visually muted and monotone in order to come across as professional. This may show how seriously you take what you do in your mind, but to an online consumer, it reads as bland and unengaging. Given that you have an average of 8 seconds to pique a lead’s interest, you can see why this is a problem.
As was the case in 2019, in 2020 we’re likely to see more and more personality-driven creative digital marketing. This means more use of color, more hand-drawn or non-traditional images and art, and a heavy leaning on moving elements and video in order to create visual interest and to lead a consumer’s eye to what you want them to do or learn.
Optimize User Experience for Mobile Devices
Mobile device website traffic at the end of Q3 in 2019 was over 51% worldwide. This means statistically more than half of your visitors are reaching your website for the first time on a smartphone or tablet, and not on a PC. How does your website look when filtered onto the screen of an Android? If the answer isn’t “perfect!” you’re going to be losing a lot of leads in the coming year.
But don’t start stressing out just yet! If your web design falls short of ideal in terms of mobile-friendliness, all you need to do is to look into responsive web design. A responsive website has been designed and optimized for mobile users, meaning the website adapts according to what device it’s being viewed on. This is positively huge because it saves your consumers from the dreaded horizontal scroll — a deal-breaker for the vast majority of mobile online shoppers.
“Websites promote you 24/7: No employee will do that. Digital design is like painting, except the paint never dries.” – Carlos – Art Director at the P3 Agency
Web Design in Clearwater from P3 Agency
Feeling revved up and full of website design inspiration? Good! Then it’s time to create a plan of action, and no one can help you do this better than an experienced custom web development company. For almost three decades P3 has been offering website design and marketing services that help companies like yours to boost lead generation and increase conversion rates exponentially.
Call our team today for a free marketing assessment, or check us out online for more website design inspiration and content!