If you’ve received a negative review, here’s how to properly respond. Running a business these days is a lot different than it was just a few short years ago and it could very well be much different just a few years from now. In the past, when a customer had...

Is your Google My Business account optimized? Marketers and businesses today are aware of the benefits of optimizing their websites to drive more organic traffic. However, not many are as familiar with the importance of optimizing their Google My Business (GMB) profile, one of the free tools that Google offers....

Learn why online reviews are so important to your website and rankings. Before technology became a mainstream part of daily life, the success or failure of a company was decided by word-of-mouth. You have wondered one time or another-why are reviews important to your brand? There are many reasons, but...

How to optimize your Google My Business. Google My Business (GMB) is a handy tool that you can use to increase your company’s online presence. It allows you to write down your business information so that potential customers can find you when they make search queries on Google Search or...

How to develop an effective brand strategy. When people think of a company’s brand, a logo or mascot – maybe even a tagline – is typically what leaps to mind first. Whether it’s large golden arches, mouse ears, a surprisingly smooth-talking gecko, or even a simple phrase like “Just do...

Does your website help your customers have a good experience? In today’s digital age, brands focus on providing an outstanding website customer experience to keep users engaged. Nowadays, the very first contact of a customer with your company is most probably through your website. They learn about your products, programs,...

You should make an effort to respond to reviews left on Google to maintain your online reputation. It is going to happen at some point or another. Maybe something happened on your end – poor customer service, a product mix-up – maybe the consumer missed their morning cup of joe,...