Digital Marketing

Are there results and metrics you can track after a brand refresh? Whenever marketers see their sales drying out, they perform quick Google searches such as “marketing services,” “free marketing assessment,” “lead generation,” “website design,” “free marketing resources” and other related searches. Another popular search by most marketers is “brand...

What is Swag? Back in the pirate days, swag was a term for treasure. Today, the word is actually an acronym for “Stuff We All Get.” This originated from the dot com years when the popularity of these giveaway items as promotional mechanisms really soared. Another name for this swag...

How to improve local SEO for your business. With many businesses facing difficulties during this past year, high-quality and reliable marketing techniques have become absolutely invaluable in maintaining a healthy customer base and desirable profits. Although many businesses have taken a national or even international position in recent years due...

What are some common email scams all businesses should be aware of? Although email scams haven’t exactly become a daily part of our lives, they crop up with enough regularity that protecting yourself from those trying to rip you off has become an important issue. Although consumer email scams get...

Whether you’re a small local retailer or you head a major business with multiple satellites, strategizing effectively forms the core of your success. Now, with the ongoing COVID-19 pandemic, properly strategizing is more important than ever. What sells, who does it sell to, what is the competition doing – all...

Effective holiday marketing ideas to boost your holiday sales! Folks, tis’ the season to deck the halls and have a ball! The holidays are right around the corner, and everyone is busy buying gifts for themselves and their loved ones. This is your time to go to town on marketing...

How do you optimize your website and content for local search engine results? In many ways, local search engine optimization is like a standard SEO. especially these two marketing strategies function together. However, the former is exclusively meant for businesses that operate on a regional basis. It helps local businesses...

What is a website assessment and how does it benefit your website design? Every business, big or small, has some sort of a presence on the web today. This means that standing out from the competition and coming across as unique is necessary if you want to be your customers’...