Tips for selecting the best web designer for your business + brand.
Selecting the perfect designer for your website is easier said than done. The truth is, no two web designers are the same. Or the same cost for the same quality. Narrowing down the viable candidates is a challenging task in and of itself. This type of decision is one you don’t want to rush through. Your company’s website is typically the first point of contact potential customers/clients have with your business.
If your web design is on point, visitors will be even more inclined to spend time on the site and return for additional visits. Take a look at these helpful tips to pinpoint the ideal local web design team for your business’ website.
1. Look for a Web Designer Who Stays Up to Date.
The internet is a very dynamic place brimming with opportunities to become discovered and grow your business with fresh revenue. If your website design is not contemporary and engaging, visitors will most likely be tempted to surf the web for another site, never to click on yours again. The web design company you select should stay current with modern design trends, tech innovations, and any other changes that have the potential to improve your website.
A sleek, modern website makes prospective clients that much more inclined to trust your business. However, the best designers are not strictly focused on ensuring a website looks current. Modern design trends should be strategically mixed in with proven methods, like relevant content to search intent, clear service pages and information on how, when, where, and why your business started, as well as proof from testimonials, reviews, and accolades to showcase your business above the rest.
2. Has a Willingness to Listen
Focus on finding a web designer who insists on engaging in frequent communication in order to achieve exactly what you desire. Your input should be an important component of each design, alteration, update, etc. After all, you know your niche better than anyone. Your opinions, experience, and observations will help shape the website’s look and feel. The best designers are able to take client ideas or directions and combine them with creativity for a perfect website.
3. An Understanding of Responsive Web Design
Responsive web design is about creating a website that looks its best on all screens, changing the layout and orientation when needed for tablets, mobile, and desktop while retaining its sleek format. If the web design team you’re considering isn’t skilled in responsive design, it’s wise to find a contender that does. Responsive design is essential when it comes to connecting with customers, as the use of smartphones, tablets, and other mobile devices to browse the web continues to increase and Google will rank your site lower on search results if it doesn’t abide by these guidelines.
4. Past Experience with Creating a Website for Conversions
Designers must understand more than just making a website aesthetically pleasing to the eye. The best web designers in the business realize what’s necessary to convert prospective customers into paying ones. The top websites on the web right now have a superior user experience design, intuitive layout, and a call to action and ensure that the coding, theme, and plug-ins are all updated and running (before AND after launch).
5. The Best Web Designers Have Experience in Several Industries Not Just One
Many business owners and managers assume it’s best for a web design company to only have experience in one particular industry. Though expertise in one line of business can benefit certain clients, there is also a chance site designs could look too similar and create a mirror-effect, effectively smiting a “unique and original” website.
The last thing you want is a generic-looking website that can’t be distinguished from your competitors. Web design teams that work with an array of different clients, across multiple industries, are more likely to build engaging websites that connect with large audiences and naturally create ones that have their own creative touch separate from other sites.
Contact Us Today for More Information About Web Design
P3 Agency has been around for 30 years and started building websites back in the days of floppy disks and fax machines. We run a full digital marketing agency where you can find the best in web design, content creation, public relations, social media, SEO, and every marketing strategy in-between. Call us today at 1.800.515.9422 to learn more about our stellar services and how we can help you build your dream business website!