How to create relevant videos for your digital marketing campaigns.
Given the fact that humans are such visual creatures, video content marketing has become one of the most influential tactics for thousands of businesses and individuals. It’s a great way to introduce your company to potentially millions of customers and keep their attention as you produce more content.
Video content marketing takes a lot of hard work and perseverance. The only way you can succeed with this tactic is to create relevant videos. And we’re here to show you how to make that happen!
Set Aside Plenty of Time
If you want to create eye-catching, relevant videos, then you need to dedicate some time to it. Just throwing everything together and producing an entire video in 30 minutes simply isn’t going to cut it. You need to factor in time for creating the concept, writing the script, filming the darn thing, and then editing it. This can take several hours per video, so you might want to hand some of the tasks over to a professional marketing agency.
Look at Your Competition
Always remember that there are no rules against checking out your competition. Nor is there any shame in doing so. In fact, there’s a very good chance that your competition learned by looking at others.
Basically, what you should do is look at some popular videos that have been produced by companies that are competing with your business. You don’t want to copy their format, but using them as a starting point will get you headed in the right direction.
Use Keywords and Key Phrases
Most companies are aware that the use of keywords and key phrases is instrumental in ranking high on Google and other search engines. But they often don’t seem to realize that this is an important strategy when producing videos as well. After all, YouTube is owned by Google. Therefore, using keywords and key phrases in video titles and descriptions can help you get noticed.
Write a Detailed Video Script
If you truly want to create a relevant video, then you need to resist the temptation to just turn on the camera and start talking. Although this does work for some creators very well, it’s a risky move that often backfires.
You should always strive to write a detailed script for each video. Read it over again and again. Show it to someone you trust, and then edit it until it’s 100% ready. This will not only make the video better, but it’ll also make the production process much easier.
Buy a Wireless Microphone
Now it’s time to get into the physical aspects of producing your video. First off, you need to purchase a high-quality wireless microphone. The type of microphone you use will be based on the setup of your video and your personal preference.
Many people opt to use a lapel microphone, which is small and very powerful. Others prefer to have a full-size microphone that sits right in front of them to achieve a kind of broadcast feel.
Set Up the Camera Properly
Next up is your camera or phone. Phones are highly advanced these days and take great video, but a dedicated camera is still preferable. Either way, you need to set the camera up properly. First off, you want the camera to be stationary and stable.
But you also need to make sure that it’s angled the right way so that you can always see yourself. Trust us—you don’t want to film a video only to find out later on that your head was cut out of the frame.
Make Sure You’re Well-Lit
Sound is definitely the most important element of video production (aside from actual visuals), but lighting is a very close second. An easy piece of advice is to find the brightest location possible, especially a place with natural lighting. However, a wonderful solution is to purchase a ring light. This has become extremely popular for streamers and other YouTube personalities because it creates an attractive visual without a whole lot of effort.
Create a Great Thumbnail
The last thing you want to do is use a thumbnail that’s been suggested by YouTube during the upload process. This will never get anyone’s attention.
The best strategy is to shoot a series of thumbnails that can be used for future videos. Take pictures of yourself pointing to either side, smiling, looking confused and then surprised, etc. The more you create, the more choices you’ll have when you upload.
Make the Video’s Intent Clear
You simply can’t produce a relevant video if your intent isn’t clear. People need to know exactly what your video sets out to do. This is where your title and description come in, but it’s also about how you introduce the video on screen. It’s also a good idea to transcribe your videos so that viewers who are unable to hear the video will be able to read all of your content.
Choose the Right Platforms
Before sending your video out into the world, you need to decide which platforms you’ll be sharing it on. This includes the video platforms where you upload the content and the social media platforms where you’ll disseminate the link. At the very least, you should hit the usual suspects, including YouTube, Facebook, and Twitter. But don’t forget that there are plenty of other platforms available that may be more fitting for your content.
Engage with Your Audience
Relevance is about more than simply producing the video. You also need to get it out to your audience and engage with them. You won’t be able to respond to every single YouTube comment, but try to engage with at least the ones that have the most likes. As for social platforms like Facebook, you should try to respond to positive and negative comments whenever possible.
Analyze Its Performance
If you want to be successful and relevant, then it’s very important that you analyze every single video that you put out there. If you don’t worry about analytics, then making videos will probably be a waste of time.
Use online tools to your advantage, especially YouTube and Google Analytics. Learn from your mistakes. And then try again until you can get it right almost every single time right out of the gate.
Contact P3 Agency for Video Content Marketing
P3 Agency excels in video content marketing, search engine optimization (SEO), digital marketing, and web design in Clearwater and the nearby communities. If you have any questions about our services or would like a free marketing assessment for your business, give us a call at (727) 474-9064 today.