Why a sounds social media content strategy will help regenerate sales after COVID-19.
Whether or not your business has been forced to close because of COVID-19, we’re betting that you’ve likely seen sales dip since the pandemic began. Even now, with re-openings on the horizon or already taking place across the nation, many companies are trying to figure out what types of creative marketing campaigns to consider is everyone moves forward.
As has been the case for several years now, a content and social media marketing strategy is one of the most effective ways to regenerate sales after a downturn. To help you get started, we’d like to share few tips that will give you the best results.
Create a Bond with Customers
It may sound a bit odd, but the last thing a potential customer wants is to feel as if they’re being talked to by a business. Customers want to connect to people, not organizations. Turn on the business-speak and you’re likely to lose them almost immediately. Unless your clientele consists of highly technical individuals, lean toward the casual side of relaying valuable information.
Write About Trending Topics
One of the most effective parts of any social media content strategy is the use of trending topics. When something like the Tiger King goes viral, for instance, creating a few posts or even a full blog about it is a great way to attract potential customers to what you’re selling. Just be sure to show some tact. Mentioning something like covid-19 is perfectly fine, but creating a hashtag like #COVIDdiscount could spell trouble.
Provide Educational Content in Your Social Media Content Strategy
If food is the way to a man’s heart, then educational content is the way to a buyer’s heart. Any reputable digital marketing agency in Tampa will tell you that providing entertainment is one thing, but a providing education is always the better strategy. That’s why social media posts involving videos that teach quick recipes or show you the best way to remove pomegranate seeds are so darn popular.
Mention Your Website
As with everywhere else across the country, Clearwater website design is an absolute must. Since your social media content marketing strategy will typically involve sending your audience directly to your site, the content must be strong there, too. And don’t forget about testing out your site on multiple platforms to help ensure that responsive website design is in place.
Offer Special Discounts in Your Social Media Strategy
No matter how well our economy is doing, nothing sparks sales like a good old-fashioned discount. If this isn’t somehow a part of your social media content strategy, then you’re doing something wrong. With the current situation, attempt to provide the biggest discount that you can afford because it might bring in otherwise hesitant buyers.
Show Love for the Community
It’s always important to show admiration for your community, but this is true now more than ever. You don’t need to use your social media content marketing strategy to constantly remind people what’s going on, but letting them know but you’re in the fight with them will go a long way. Although you don’t want to use this as a sneaky sales tactic, customers will remember your contribution.
Create Product or Service Videos
Building a social media content strategy around words and pictures is an effective use of your time, but providing a video whenever possible could garner you a lot of attention. By creating short videos demonstrating how your product or service works, people are more likely to pay attention and share it with others. You want the video to look good, but in most instances, even video taken on your phone will suffice.
Contact P3 Agency for an Effective Social Media Content Strategy
The professionals at the P3 Agency prides ourselves on being the most effective inbound marketing agency in Tampa and beyond. If you’re ready to take your business to the next level and regenerate sales, reach out to us for a free marketing assessment at (800) 515-9422.