There’s probably not many of us out there that aren’t really enjoying and utilizing the boom in new technology that we’ve had at our fingertips over the last few years. From Smartphones, two tablets, to cool gadgets, to software and programming that can really add convenience and productivity to our daily lives. The question that presents itself: are you using that tech to its fullest advantage?
2014 marked the year mobile web searches would overtake desktop computers. People are spending more time browsing the internet and looking things up on their Smartphones and tablets, than they are on their PC’s. To account for that, one of the first things any pro-active law firm would want to do, would be to make sure that their Brand & Marketing Content is compatible and displays well on mobile devices. Your users should not have to shrink and enlarge, scale and zoom your content on the devices they are using. The proper use of this technology allows for the software to detect the type of device and its screen-size, then adjust to scale responsively for the device.
Another ideal use of technology in your law firm marketing arsenal is to combine items like blogs and social media outlets with strategic list building and automated email marketing. Whether that sounds simple or complex to you, the fact remains, most law firms do not coordinate their efforts or effectively execute those technology combinations. If your firm has mastered that process as a way to build brand awareness, increase your marketing prospect list and deliver your marketing content, then we commend you. If you haven’t, then we suggest you seriously consider adding technology to your marketing arsenal. This is a highly effective way to multiply your efforts, your reach, and increase business.
Consider another effective technology to utilize is “paid search advertising.” Platforms like search engines, social media outlets, targeted industry sites all offer advertising opportunities allowing you to selectively pick your target markets. If you’re not already familiar with these services, they revolve around combinations of keywords matched with specific ads or, a combination of specific demographics and ads.
Regardless of the combination, the technology allows you to track and adjust campaigns in real time. This is a drastic improvement over older style law firm marketing, where you would have to wait for much longer intervals before you would know results and could make adjustments and improvements.
The contemporary paid search systems offer real time analytics and tracking that allow you to easily sculpt your cost per client acquisition. For more information on Paid Search, or for a Complimentary Analysis of an existing paid search campaign, website or your law firm’s marketing collateral, please contact us today at (800) 515-9422.
