Do you know what can make or break your business’ online image? Not having a mobile-friendly website, that’s what.
When building and maintaining a mobile-friendly website, you must have a fresh approach when it comes to the design process. You can’t forget to account for multiple screens across numerous mobile platforms. Gone are the days when websites were optimized solely for desktop computers. Mobile web design has grown to be incredibly important since people now browse the web exclusively on their smartphones and tablets. There is a catch, however. Optimizing your website for smartphones is far more challenging due to the fact that smartphone screens are very small compared to a desktop computer. Bottom line: when it comes to viewing your website on a mobile phone, it is a unique experience.
Short and Sweet
When it comes to mobile web design, shorter is better. Excessive areas where information needs to be entered is a major issue for smartphones, as well as tablets. Forms and sign-up fields should be short so that users won’t feel like it will be a long, laboring process to fill them out. We recommend limiting sign-in fields to the user’s email address or login credential and a single password.
Above all, mobile web design should be simple, helping users navigate the site quickly. No one wants to swipe or tap excessively to maneuver through a page. Less is always more when dealing with mobile web design.
Selecting the content and features for your website should not be something that is rushed. Take the time to think about the details of your online content before committing to a specific mobile web design. The best websites come from extensive thinking about what targeted visitors genuinely want from your business.
If you are looking to inspire a customer to reach-out, a phone number, online booking, and/or a click-to-call button should be featured on your website. From listing your services to providing visitors with your company’s location(s), important information like this should be visible to all online visitors. Keep in mind that the actions a visitor might make when using a mobile device are different than those taken on a laptop or desktop.
Mind the Spacing
A common mistake people make is trying to fit too much information on a single page. If the interface is crowded, the user will find your website too difficult to navigate. Be mindful of the user experience design, keep your website simple, and visitors will have a positive experience when checking out your site and online content.
Design for Each Screen
Using the same web design will not work on every type of mobile device. Factors like improper button size, the spacing between buttons, and excessive images can sabotage your website, especially on mobile phones. Perfecting the user experience will increase the time users spend on your site and increase the chances for conversion.
The Mobile-Friendly Web Design You Need
When it comes to all aspects of web design, the P3 Agency has got you covered. Reach out to us at 1.800.515.9422 to schedule a no-cost marketing and brand consultation to learn more about our mobile-friendly web design services.