How to ramp up your holiday marketing for the season
As the holiday season approaches, that means one thing—gift shopping! Undoubtedly, the holidays are one of the best times to amp up your marketing efforts since shoppers are looking for gifts. So, now is the perfect time to launch your holiday marketing strategies to attract more buyers.
Not sure about what to do for the holidays? Whether for Christmas, Black Friday, New Years, or any other festive time, here are 10 tips to help you with your marketing efforts.
Start Marketing Early
Starting your holiday marketing early is a must. Unfortunately, many businesses only start thinking about this during peak season. You need to plan months before people start purchasing. For example, if you want to launch a marketing campaign in time for Christmas, you should start planning as early as October.
Improve Website Navigation
Make the shopping process easy for customers by improving your website navigation. It should be easy for them to find what they are looking for to increase their chances of checking out. Examples include adding a holiday tab on your navigation pane or inserting a holiday sales popup on your homepage.
Your goal is to help users find what they need in a few seconds to give them a convenient shopping experience.
Partner with Influencers
The holidays are the perfect time to tap into influencer marketing to increase brand awareness and engage with customers. Nowadays, competition is tight, so you need to take advantage of every opportunity to put your product out there.
During the holiday season, you want to make sure customers see your products often to be convinced that they should buy them for the gifting season. As mentioned earlier, you should start looking for influencers early on. Partner with them in time to release your holiday products or offers.
You might think that there are unlimited influencers out there, but the reality is that not all influencers will be a good fit for your product. Thus, you have to start the search early.
Create Bundle Offers
Offering bundles is one of the best holiday marketing strategies you can use to entice more customers. Put together two or three products that complement each other and provide a small discount for the whole thing. These discounts tend to be a hit during the holidays since people shop and look for the best deals.
With bundles, customers feel like they are getting better value for their money, especially highlighting how much they can save. But, of course, creating the suitable bundles is also essential since you need to make sure the products fit together and make sense to be sold as a set. Otherwise, they might not appeal to customers—even with the lower price tag.
Increase Social Media Activity
Regardless of your current marketing strategies, social media should be part of your holiday marketing efforts. Social media serves as an excellent platform for people to find more information about gift ideas and where they could buy theirs, so you need to be more active than ever. Make sure to post about your upcoming deals, post valuable content, and engage with customers.
Leverage Email Marketing
Aside from social media, email marketing is another powerful tool you should not ignore during the holidays. A simple email gives you the chance to reach out to your customers and inform them about your upcoming promotions. For SEO optimization purposes, make sure you use a compelling headline to entice buyers to click on your email.
With this strategy, you should start sending emails around two weeks before the holiday season so that customers can prepare and make it in time for the discount. If you drop the news out of nowhere—such as a day or a few hours before the sale goes live—many will not see the email in time to make it.
Create a Festive In-Store Experience
In-store displays might be the last thing on your mind during the holidays. You might be surprised at how effective these can be in drawing customers and enhancing the holiday shopping experience. Create a holiday-themed homepage or incorporate some festive elements into your web pages. These simple efforts can create a warm and inviting atmosphere for customers, which can help reel them in and make them stay.
Start a Holiday Referral Program
Even with the popularity of digital marketing today, you cannot discount how helpful word-of-mouth continues to be. One way to capitalize on this is by creating a holiday referral program to entice customers to share your brand with friends, family, and other people.
Offer incentives like discounts or promo codes for your holiday sales to incentivize referrals, and you will see a massive increase in your traffic.
Keep it Simple
It can be easy to go all out and overboard with your holiday marketing campaigns, especially if you get carried away with all the festivities. At times, too much can also be ineffective. During the holidays, it would be best to keep your campaigns simple.
Now is not the time to experiment with new strategies because you want to take advantage of the busy season. You can still be creative with your content and design, but it would be best to stick to the basics like discounts, bundle offers, referrals, and others.
Offer Fresh Content
Content is always king in marketing, and regarding holiday marketing, the same principle holds true. You should stay on top of content marketing even during this busy time since it allows you to reach more customers and drive more traffic to your site. Make sure your messaging stays consistent across all your marketing campaigns and offer new content to keep customers interested.
Work with Professionals For Your Holiday Marketing Campaign
If you need help planning out your holiday marketing efforts, P3 Agency specializes in SEO optimization and web design in Clearwater. Let us know what you have in store for the holidays, and we can refine it for you to make sure it drives the best results. Contact us today at 1-800-515-9422 to get in touch with our team and schedule a free makreting assessment.