Facebook marketing tips to increase your brand awareness.
With nearly 2.45 billion monthly active users, Facebook is by far the biggest social media platform. Why not use this incredibly large pool of prospective customers to your advantage by designing a viable Facebook marketing strategy?
Don’t know where to start?
Here are our top 10 Facebook marketing tips that might come in handy:
1. Build a professional profile
The first Facebook marketing tip is to create your business profile. Create a page for your business, fill in all the relevant fields and set up an About page, so your customers can learn a little more about you before choosing you.
2. Build a network
You need to be where your target consumers are. For example, if you own a sustainable clothing business, you can join groups promoting sustainability. You can then invite the people within the group to like your business page. This way, you will quickly build up a network of people who are interested in what you have to offer.
3. Don’t make it all about sales
If you have built up a network of followers already, a better approach than doing a sales pitch is to gently guide your target audience over to your website.
4. Allow your audience to interact with you
Social media marketing is all about interaction. When a Facebook user interacts on your page (e.g., likes and comments on your pictures and shares your posts), it shows on their friends’ news feeds. This increases your exposure and helps your brand grow faster. So, make room for interaction on your Facebook profile.
5. Provide your audience with great content
Write a blog post and share it on your page and in the groups you are a part of. Quality is important, so never settle on anything that does not offer any value to your audience.
6. Make your pictures count
If you want your target audience to treat you like an expert in your niche, you need to look the part. Use a high-quality profile picture and cover photo that will complement your branding efforts.
7. Update regularly
Setting up a profile is not enough. Make it a point to update it a few times a week, or else, your audience is going to feel neglected and may even lose interest in your brand.
8. Get a lead capture page
One of the most important Facebook marketing tips is: You should make sure that you have a link back to your business profile in everything you post, where people can opt-in for more information or be redirected to your website. A strategically placed call-to-action (CTA) button can help improve conversions.
9. Start your own group or event
Starting your own group or event can help you gain a massive followers boost. Keep in mind that the success will depend on how big your network really is. It will also depend on well you have maintained your relationships with the people within said network.
10. Run Facebook ads
Facebook ads are inexpensive, and they work like a charm. After all, Facebook allows you to target your audience super specifically based on their location (state, locality, zip code, or country), demographics (age, sex, income, or marital status), and interest (based on pages they have liked). Again, make sure the content quality is great, and don’t forget to include a call-to-action (CTA).
Contact P3 Agency for Your Next Facebook Marketing Campaign
The marketing experts at the P3 Agency have spent years developing an inbound marketing system that has each company’s best interests in mind. Our team is highly focused on Facebook marketing services because we know how well it works, but we also concentrate on brand development, web development, web design in Clearwater, website SEO audit, local SEO services, and other components designed to take your business to the next level of success.
To learn more about what we can do for your company or a free marketing assessment, call us today at (800) 515-9422.