Benefits of Using SEO for Small Businesses If you want your company to succeed in today’s business environment, then you must make Search Engine Optimization (SEO) part of your marketing strategy. The more effort you put forth in improving your search engine rankings, the faster you can celebrate new business....
What social media platforms should you focus on in your marketing campaign? Social media has taken the world by storm, but it’s not just for posting cat videos and sharing memes anymore. These days, businesses are harnessing the incredible power of social media for marketing campaigns and everyday interaction with...
How to Build an E-commerce website. If you have a product to sell and are looking for a way to meet the needs of your customer base directly, then designing an e-commerce website is the way to go. Of course, you’re going to need to understand the process involved if...
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How to set a marketing budget for your campaign. The business landscape is a cutthroat world. Companies are always racing to reach their target market before their competition can even spot them. And to do this, you need to understand your audience thoroughly, then design and execute a sound marketing...
Your marketing efforts are meaningless if you don’t know your target audience and focus on their intent. Crafting a marketing campaign is a systematic process. Launching a campaign always comes with costs, so naturally, your goal will always be to maximize your return on investment (ROI). However, it will only...
If you’re ready to start marketing on YouTube, here are a few tips for your marketing strategy. Video marketing has become increasingly popular and accessible for businesses in recent years as it generates high returns. Among all the platforms where you can watch videos, YouTube continues to be the top...
Is your Google My Business account optimized? Marketers and businesses today are aware of the benefits of optimizing their websites to drive more organic traffic. However, not many are as familiar with the importance of optimizing their Google My Business (GMB) profile, one of the free tools that Google offers....
What is the purpose of a marketing audit? Running a company is not easy. You need to stay on top of things andtrackr what is happening-and this is where a marketing audit comes in. A marketing audit is an audit of your overall marketing strategy. This can include SEO, Social...
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